Instagrocer

Instagrocer is a grocery shopping and delivery service for households that want to browse nearby stores, compare item prices, find deals, and order groceries for delivery or curbside pickup.

Key capabilities focus on saving money and managing orders end to end:

• Browse local stores and product catalogs to shop by department and search for items from participating retailers near the delivery address.
• Price comparison and deals discovery with grocery deals and retailer pricing policies visible in the app; the company also references price alerts.
• Delivery and pickup options including same-day delivery and free curbside pickup at select locations, with the ability to choose a convenient time window.
• Order coordination tools such as live tracking, real-time status updates, and in-app chat with a personal shopper, plus item instructions and replacement preferences for out-of-stock items.

Available on Web, Android, and iOS.

Designed for B2C household grocery shoppers, and also supports B2B use cases through a retailer platform (digital storefronts, pricing, fulfillment infrastructure, and marketing solutions) and brand advertising tools.

Notable in the local context, the site references shopper areas such as South C and Westlands and a Kenya country code (+254), indicating Kenya presence. The product also positions itself around branch-level, item-level, and timing-level grocery price intelligence, alongside company-stated metrics such as 200+ daily grocery deals, a 45-minute average delivery time, and a 100% quality guarantee (availability varies by location and participating stores).