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A B2B commerce platform for FMCG suppliers, distributors, and convenience retailers in Africa to place WhatsApp orders, manage fulfilment, and access stock financing.
Boost Product Overview
Is Boost Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- FMCG suppliers
- Distributors
What It Does Well
- WhatsApp ordering
- Order tracking
Things to Check
- Supported WhatsApp workflows
- Financing eligibility terms
About Boost
Boost is a B2B commerce platform for manufacturers, distributors, wholesalers, and convenience retailers across Africa that digitizes sales, ordering, payments, and stock processes.
Key capabilities include:
- WhatsApp-based ordering to digitise demand for retailers already using messaging, plus data-light apps for day-to-day fulfilment and payment workflows
- Market-specific catalogues and pricing with support for channel and territory-specific catalogues, currencies, and languages
- Order management and retailer tools such as digital pre-ordering, promotions, and retailer insights to help suppliers improve reach and execution
- Real-time analytics and reporting, plus Stock Boosts (stock financing) to support working capital needs for distributors and retailers
Available on Web (sign-in portal) and WhatsApp ordering.
Target users include FMCG suppliers, key distributors and wholesalers, and informal or micro retailers operating in Africa’s convenience economy.
Notable for its focus on the fragmented, offline convenience retail supply chain, with local onboarding and customer success teams in Egypt, Ghana, Kenya, and Nigeria, and partnerships such as Mastercard to support digital payments and embedded supply chain finance initiatives. Boost launched in 2020 and was founded by Mike Quinn, co-founder of Zambian mobile money company Zoona.
Boost Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOfficial Links
What it does
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Boost Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataBoost has raised $1.4M across 7 recorded funding events. The latest was Seed in May 2023.
- Total Raised:
- $1.4M
- Latest Round:
- Seed
Boost Investors & Funding Rounds
SeedUndisclosedMay 2023
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Boost Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source dataSign in to see all 6 team members
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Frequently Asked Questions About Boost
Boost is a B2B commerce platform for FMCG manufacturers, distributors, wholesalers, and convenience retailers in Africa that digitises sales, ordering, payments, and stock processes. Retailers place orders via WhatsApp or a web portal, distributors manage fulfilment and payments through data-light apps, and the platform provides analytics and optional stock financing (Stock Boosts) to support working capital and growth.
Boost does not publish its prices. Pricing is agreed with the team after you get in touch through the website.
Boost has on-the-ground teams in Egypt, Ghana, Kenya, and Nigeria, and focuses on the informal convenience retail economy across Africa.
Use "Contact us" on the Boost website or email info@boost.technology to discuss onboarding for your business or distribution network. Existing customers sign in through the web portal.
Boost supports WhatsApp-based ordering and provides data-light mobile apps for fulfilment and payment workflows, but specific details about native Android or iOS apps are not publicly confirmed. It also offers a web sign-in portal for browser access.
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