Influencer Africa

Influencer Africa is a web-based creator marketing platform for brands and marketing teams that need to find verified African creators, run influencer campaigns, and report results across markets such as Accra, Lagos, and Nairobi.

Key capabilities include:

• Creator discovery and shortlisting on Instagram, TikTok, YouTube, and X, using filters for country, niche, platform, audience size, and engagement, with roster tiers based on follower ranges: nano (under 10K), micro (10K-100K), macro (100K-1M), and mega (1M+).
• Campaign management workflow that tracks briefs, deliverables, content approval, and fees in a single pipeline.
• Campaign measurement and reporting in one place, including reach and engagement tracking.
• Social listening for campaign monitoring, covering TikTok and X by phrase and hashtag, plus Instagram by hashtag.
• Creator portal where approved creators get individual logins to view open calls and opportunities, track earnings, and manage their profiles.

Available on Web.

It primarily serves brands and agencies running creator marketing in Africa, with a separate creator application portal for creators who want to join the roster and manage their profiles after approval.

Notable context for Africa: the product is built and run by EchoHouse, working as an agency with a platform behind it rather than a self-serve marketplace, with human-reviewed access and campaign handling (no instant signup) and invoice-based billing. Creator profiles also disclose whether the team has a direct relationship with a creator or will approach on a brand's behalf, and audience figures come from public measurement or connected accounts when available. Brands that have run campaigns through Influencer Africa include Standard Chartered, Jumia, Vodafone, Mastercard, Guinness, and Dettol.