What is Duck and how does it work?

Duck is a real-time retail data platform for FMCG brands that sell through supermarkets and other modern retail outlets. It connects to modern retail POS and shelf data to show live sales, stock, pricing, promotions, and store execution at the store and SKU level, then surfaces alerts and dashboards so teams can spot issues like stockouts, mispricing, or weak promotions and act quickly.

What countries does Duck operate in?

Duck focuses on FMCG brands selling through supermarkets and formal retailers in Africa, but specific operating countries are not listed. If you need coverage for particular markets, you should confirm this directly with their team.

How do I sign up for Duck?

You can start by visiting the Duck website and using the main call-to-action (such as “See how Duck can transform your business” or similar) to request a demo or speak with their team. Account setup appears to be handled via direct engagement rather than self-service sign up.

Who is Duck best suited for?

Duck is best suited for FMCG and CPG brands, especially their commercial, trade marketing, and field execution teams that sell through supermarkets and other modern retail outlets and need real-time visibility into sales, stock, pricing, promotions, and in-store execution.

Does Duck have a plan for teams or businesses?

Yes, Duck is built for B2B use by FMCG brands and their teams, and its dashboards and alerts are designed for collaborative use across commercial, trade marketing, and field execution functions.

Does Duck offer an API or integrations?

Duck can deliver data into users’ existing tools, indicating it offers some form of integrations, but specific APIs or technical integration details are not publicly documented. You should confirm available integrations and API access directly with Duck.

Duck

🇰🇪 Kenya

Real-time retail data platform for FMCG brands, tracking sales, stock, pricing, promos, and store execution by store and SKU across modern retail.

Use it on:Web

Is Duck right for you?

Best for

FMCG brand teams
Trade marketing teams
Sales field teams
Modern retail chains
Category managers

What it does well

Store and SKU tracking
Real-time shelf visibility
Sales and stock monitoring
Promo performance tracking
Predictive analytics

Things to check

Retail chain coverage
POS connection options
SKU matching accuracy
Update frequency
Dashboard export needs

Duck is a real-time retail data platform for FMCG brands that sell through supermarkets and other modern retail outlets, providing live visibility into what is selling, what is out of stock, and what needs action at the store and SKU level.

Key capabilities include:

Shelf intelligence dashboards to monitor stock, sales, and promotions by store and SKU across retail outlets.
Action alerts for common retail issues, including stockouts (which SKUs are likely to run out and which stores need replenishment first).
Store execution analytics to spot underperforming stores, weak SKUs, and the field actions that should be prioritized.
Pricing and promotion issue detection to identify where shelf prices differ from plan, where promotions underperform, and where trade spend may be leaking.
Competitor movement tracking to see where competitors gain share, which SKUs drive the shift, and where teams should respond.

Available on Web.

Built for B2B FMCG commercial, trade marketing, and field execution teams that need faster decisions on replenishment, pricing, promotions, and in-store execution.

Notable in the African market context for focusing on reducing “retail blind spots” by connecting to modern retail data sources and turning POS and shelf signals into timely alerts and execution priorities for brand teams.

Social Links:

Categories:

AI & Analytics

Features & Business Model:

b2b business-intelligence inventory-management predictive-analytics