Live intelligence for Africa’s informal food markets
Duck
Real-time retail data platform for FMCG brands, tracking sales, stock, pricing, promos, and store execution by store and SKU across modern retail.
Duck Product Overview
Is Duck Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- FMCG brand teams
- Sales reps in stores
What It Does Well
- Live shelf visibility
- POS sales tracking
Things to Check
- Store coverage list
- POS system links
About Duck

Duck is a real-time retail data platform for FMCG brands that sell through supermarkets and other modern retail outlets, providing live visibility into what is selling, what is out of stock, and what needs action at the store and SKU level.
Key capabilities include:
- Shelf intelligence dashboards to monitor stock, sales, and promotions by store and SKU across retail outlets.
- Action alerts for common retail issues, including stockouts (which SKUs are likely to run out and which stores need replenishment first).
- Store execution analytics to spot underperforming stores, weak SKUs, and the field actions that should be prioritized.
- Pricing and promotion issue detection to identify where shelf prices differ from plan, where promotions underperform, and where trade spend may be leaking.
- Competitor movement tracking to see where competitors gain share, which SKUs drive the shift, and where teams should respond.
Available on Web.
Built for B2B FMCG commercial, trade marketing, and field execution teams that need faster decisions on replenishment, pricing, promotions, and in-store execution.
Notable in the African market context for focusing on reducing “retail blind spots” by connecting to modern retail data sources and turning POS and shelf signals into timely alerts and execution priorities for brand teams.
Duck Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataRecent Reviews for Duck
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Duck Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataDuck has raised $100K across 1 recorded funding event. The latest was Seed in Sep 2024.
- Total Raised:
- $100K
- Latest Round:
- Seed
Duck Investors & Funding Rounds
Duck Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source dataFrequently Asked Questions About Duck
Duck is a real-time retail data platform for FMCG brands that sell through supermarkets and other modern retail outlets. It connects to modern retail POS and shelf data to show live sales, stock, pricing, promotions, and store execution at the store and SKU level, then surfaces alerts and dashboards so teams can spot issues like stockouts, mispricing, or weak promotions and act quickly.
Duck focuses on FMCG brands selling through supermarkets and formal retailers in Africa, but specific operating countries are not listed. If you need coverage for particular markets, you should confirm this directly with their team.
You can start by visiting the Duck website and using the main call-to-action (such as “See how Duck can transform your business” or similar) to request a demo or speak with their team. Account setup appears to be handled via direct engagement rather than self-service sign up.
Duck is best suited for FMCG and CPG brands, especially their commercial, trade marketing, and field execution teams that sell through supermarkets and other modern retail outlets and need real-time visibility into sales, stock, pricing, promotions, and in-store execution.
You can send an email to sales@getduck.co for support.
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