MarketView

MarketView is a web-based market intelligence platform for organisations that move product through informal food markets in Kenya and Nigeria, providing live visibility into prices, active actors, supply conditions, and corridor disruption.

Key capabilities include:

• Verified price benchmarks from informal markets, cross-referenced across multiple live sources and shown with confidence levels on every signal (including verified, surveyed, reported, or user-listed).
• Verified, consented market actors (such as traders and farmers) that clients can identify, with verification gates including warnings on unverified sellers and login requirements to contact platform actors.
• Supply intelligence that indicates what is moving, where markets are tight, and which disruptions are forming before they translate into price events.
• Route and corridor conditions across markets, covering weather, access, and disruption that can affect availability and pricing.

Available on Web (website, with console login). Anyone can ask the MarketView Rep chatbot about a market for free; full platform access is paid and confirmed after a fit review.

Target users include agribusiness sourcing and trading teams, FMCG and large corporates, research and development organisations, financial services providers and cooperatives, and government agencies responsible for food systems monitoring, procurement, and policy.

MarketView is notable in the African context for focusing on the informal trade layer that moves a large share of food, combining live trader conversations, transaction signals, official price feeds (Kenya), and environmental context, then validating these signals on the ground. It operates “deep, not wide” in two countries and uses an 8 to 12 week calibration sprint (Essential or Enterprise) to tune coverage to a client’s markets and commodities, with an option at Enterprise tier to embed or rebrand the Rep within a client’s product.