Catlog

Catlog is a business management app for African business owners who sell physical products online and need a simple way to create a store link, take orders, track records, and collect payments.

Key capabilities include:

• Online store setup in about 5 minutes with product listings, images and videos, product options, discounts and coupons, Highlights (for example, “Best Sellers”), and Instagram import to turn posts into products.
• Order and record keeping to track sales, customers, inventory (including low stock visibility), expenses, debts, abandoned carts, and business performance using analytics.
• Payments and invoicing with Paystack integration so customers can pay by card, bank transfer, or USSD, plus payment links and branded invoices. It supports payments in Naira and 7+ currencies, with instant payment confirmation and withdrawals to a bank account.
• Customer messaging and growth tools, including SMS and WhatsApp campaigns and affiliate links for referral tracking. It also includes a Deliveries section, and Chowbot, an AI WhatsApp ordering assistant designed for food businesses.

Available on Web, Android, and iOS.

It is built for B2C-focused sellers across categories like fashion, food, beauty, personal care, electronics, and other physical products.

Notably, it is not a marketplace; it helps merchants sell directly to their customers across Nigeria, Ghana, South Africa, and Kenya, and it is positioned as a single app for storefront, payments, and day-to-day business records.

As of Jun 22, 2026, Catlog is rated 4.8 on the App Store from 24 reviews and 4.5 on Google Play from 97 reviews with 5K+ installs.