Catlog

Catlog is a business management app for African business owners who sell physical products online and need a simple way to create a store link, take orders, track records, and collect payments.

Key capabilities include:

• Online store setup in about 5 minutes with product listings, images and videos, product options, discounts and coupons, Highlights (for example, “Best Sellers”), and Instagram import to turn posts into products.
• Order and record keeping to track sales, customers, inventory (including low stock visibility), expenses, debts, abandoned carts, and business performance using analytics.
• Payments and invoicing with Paystack integration so customers can pay by card, bank transfer, or USSD, plus payment links and branded invoices. It supports payments in Naira and 7+ currencies, with instant payment confirmation and withdrawals to a bank account.
• Customer messaging and growth tools, including SMS and WhatsApp campaigns and affiliate links for referral tracking. It also includes a Deliveries section, and Chowbot, an AI WhatsApp ordering assistant designed for food businesses.

Available on Web, Android, and iOS.

It is built for sellers across categories like fashion, food, beauty, personal care, electronics, and other physical products.

Notably, it is not a marketplace; it helps merchants sell directly to their customers across Nigeria, Ghana, South Africa, and Kenya, and it is positioned as a single app for storefront, payments, and day-to-day business records.