Catlog vs Bumpa vs StockApp

Catlog appears to offer a free entry tier with paid upgrades, which can be attractive for micro-merchants. However, exact plan limits and current subscription prices are not clearly published on the website, so buyers may only see details in-app during onboarding. Payment processing costs also depend on Paystack fees, which vary by market and payment method.

Bumpa publishes structured pricing: Starter at ₦15,000/quarter, Pro at ₦30,000/quarter, and Growth from ₦15,000/month. This clarity makes budgeting easier as you add features like staff accounts and multi-location inventory (Growth). Payment processing is commonly cited at about 1.5% via Paystack/Flutterwave, but exact fees can vary by transaction type.

StockApp does not prominently list plan pricing publicly, so it is harder to estimate total cost of ownership before speaking to sales or starting onboarding. Many similar tools price per outlet or per user, but StockApp’s exact model and thresholds could not be independently verified. This is workable for established shops, but less ideal for price-sensitive micro-businesses.

Catlog focuses on creating a shareable storefront link quickly, with product images and videos, variants, discounts, highlights, and Instagram import. It also supports Paystack checkout and payment links, which reduces friction for WhatsApp-led selling. It is less clearly positioned as a full multi-page website builder compared to Bumpa.

Bumpa offers a more traditional ecommerce website builder with themes, domain support, discounting, shipping configuration, and marketing instrumentation like Facebook Pixel and Google Analytics. It is designed to support both online orders and in-store sales under one inventory system. Deep design flexibility may still be narrower than global site builders, but it is strong for commerce-first needs.

StockApp is primarily an inventory and retail operations platform, and it does not emphasize a customer-facing online store or website builder. You can track sales and stock internally, but you would typically need another platform for online merchandising and checkout. This makes it less suitable if online discovery and a branded storefront are core requirements.

Catlog includes inventory tracking with low-stock visibility and order management, which covers many social sellers’ needs. However, it does not highlight advanced POS workflows, barcode scanning, or multi-branch inventory controls as strongly as Bumpa or StockApp. For higher-SKU, high-turnover shops, you may need deeper operational tooling.

Bumpa emphasizes POS workflows and advanced inventory capabilities like barcode generation/scanning, automatic stock deduction, variants with stock levels, stock history/audit trails, and purchase order management. Multi-location support is available on the Growth plan, making it more suitable for expanding retailers. The main constraint is that some operational features are plan-gated.

StockApp is positioned for real-time inventory visibility, reorder management, purchase tracking, and POS-style sales recording, with dashboards aimed at daily shop decisions. It also markets offline-friendly syncing, which is practical for areas with intermittent connectivity. Specifics like barcode support or multi-branch controls are not consistently detailed publicly, so depth beyond core inventory and POS recording is harder to confirm.

Catlog integrates Paystack for card, bank transfer, and USSD payments, plus payment links and branded invoices. It also highlights multi-currency support (Naira plus additional currencies), which can help merchants selling to diaspora or cross-border buyers where Paystack supports it. Some merchants report occasional payment confirmation delays, often attributable to banks or gateway latency.

Bumpa supports payments through Paystack and Flutterwave and can accept local and some international payments; USD storefront/payment acceptance is typically tied to the Growth plan. This is strong for Nigeria-based merchants and cross-border card payments, but it does not advertise broad multi-country mobile money options. Exact transaction fee outcomes depend on gateway pricing and card types.

StockApp emphasizes recording sales and payments for reporting rather than acting as a payment gateway. Public information does not strongly highlight integrations like M-Pesa, card processing, or bank-transfer rails. If you need online checkout and automated payment confirmation, you may need to pair StockApp with a separate payments and ecommerce layer.

Catlog tracks sales, customers, inventory, expenses, debts, and abandoned carts, which is valuable for merchants moving off spreadsheets. It also positions analytics for performance tracking, but the depth of profit analytics and custom reporting is not as clearly documented as Bumpa’s. Scaling businesses may want more advanced reporting or exports.

Bumpa highlights profitability reporting (not just revenue), including profit metrics, best-sellers by profit, and customer behavior, plus visibility into staff actions and multi-location performance on higher tiers. It also supports web analytics instrumentation (Google Analytics and Facebook Pixel) for ecommerce growth tracking. For many SMEs, this is closer to a lightweight retail BI layer.

StockApp promotes graphical reporting for sales, profit, product performance, and cash flow, tailored to retail operations. Inventory history and reorder management also support analytics-driven purchasing. Some details about advanced customization or exports exist (Excel onboarding is mentioned), but the full reporting breadth is not consistently itemized publicly.

Catlog includes SMS and WhatsApp campaigns, affiliate links, and social-selling workflows like Instagram import, aligning well with how many African SMEs acquire customers. Its Chowbot WhatsApp ordering assistant is a differentiated feature for food businesses, though feature depth and availability by region may vary. CRM depth looks adequate for small sellers, but it is less clearly positioned as an advanced segmentation engine than Bumpa.

Bumpa offers customer management with purchase history and analytics, plus integrations that support paid marketing measurement (Pixel and Google Analytics). It is less explicitly focused on built-in WhatsApp and SMS campaign tooling than Catlog. Many merchants may still rely on external marketing tools for messaging automation.

StockApp is primarily positioned around inventory, sales recording, purchasing, and cash flow, not customer marketing. While it can support better service through stock availability, it does not prominently advertise campaign tools or referral systems. Businesses that need growth tooling will typically pair it with messaging and marketing platforms.

Catlog’s most clearly stated integrations are Paystack for payments and Instagram import for product sourcing. Beyond that, there is limited public documentation of an integrations marketplace or broad partner ecosystem. Exports/imports may exist, but capabilities and formats are not consistently published.

Bumpa supports Paystack and Flutterwave plus marketing measurement integrations like Facebook Pixel and Google Analytics. It also references delivery or order tracking integrations, though specific partners are not always listed publicly. Compared with global ecommerce platforms, the integration ecosystem is narrower, but it covers many core SME needs.

StockApp mentions Excel-based onboarding, suggesting structured import, and most tools in this category support exports, but the full integration list is not published clearly. Payment and online commerce integrations are not emphasized, which limits end-to-end automation. This is acceptable if you want a self-contained operations tool, less so if you need many external connections.

Catlog is built for African merchants and is strongly aligned with Nigeria and Ghana style selling through WhatsApp and Instagram. Paystack integration supports local methods like transfer and USSD, and Catlog positions multi-currency acceptance for broader reach. Support quality is harder to benchmark publicly due to fewer aggregated reviews and no published SLA.

Bumpa’s NGN pricing, payment rails, and education resources (like Bumpa Academy) are tailored to Nigerian SMEs, and support is structured by plan (priority support, dedicated account manager on Growth). For merchants in other African markets, localization is less explicit, especially around local mobile money rails. It can still work cross-border for card payments, but the default experience is Nigeria-first.

StockApp lists offices in Mombasa, Dar es Salaam, and Kampala, plus agency partners in multiple markets, which can materially improve onboarding and support in East Africa. Offline-friendly positioning also matches regional connectivity realities. While it claims usage in many countries, payment localization specifics (for example M-Pesa integrations) are not clearly documented publicly.