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Busy Board
An AI receptionist for African SMEs that answers WhatsApp and phone calls 24/7, handles bookings and FAQs, generates transcripts and summaries, and offers analytics.
Busy Board Product Overview
Is Busy Board Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African SMEs
- WhatsApp-first businesses
What It Does Well
- Answers WhatsApp messages
- Takes phone calls
Things to Check
- WhatsApp setup needed
- Phone number support
About Busy Board

Busy Board is a South African AI voice receptionist for African businesses that need 24/7 inbound call handling on WhatsApp voice, with SIP/PSTN fallback for resilience.
Key capabilities include:
- 24/7 AI call answering and qualification, with human-like voice handling for inbound enquiries and lead capture
- Bookings, FAQs, and customer intake, using a knowledge base to answer common questions and capture structured details
- Summaries and transcripts after each call, plus extraction of topics and sentiment on higher plans
- Escalation and call transfers, routing urgent calls to a team member or transferring to external numbers (plan-dependent)
Available via a web dashboard and API (developer docs: https://busyboard.co.za/api-docs/).
It targets African SMEs such as clinics, hospitality businesses, logistics operators, professional-services firms, and local service providers (plumbers, electricians) that cannot always answer calls during busy periods or after hours.
Notable for the African market, it is WhatsApp-first and supports English, French, and Portuguese, with isiZulu, Afrikaans, Hausa, and Swahili listed as coming soon. It also offers WhatsApp SIP trunking for teams that want WhatsApp calling inside existing SIP-based PBX and call-centre systems (including Asterisk, 3CX, Avaya, Cisco, Genesys, and FreePBX). The site lists POPIA/GDPR-aligned processing defaults, optional transcript storage, per-tenant data isolation, audit trails, and private-cloud or on-premises options on Enterprise plans.
Busy Board Facts
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Frequently Asked Questions About Busy Board
Busy Board is an AI voice receptionist for African businesses. It answers inbound WhatsApp voice calls, with SIP/PSTN fallback, handles FAQs, bookings, and customer intake, and can provide call summaries, transcripts, analytics, and human call transfers.
Busy Board plans start at R1,899 per month for Starter, R3,699 per month for Business Pro, and R5,399 per month for Premium. Enterprise pricing is custom. Additional AI receptionist usage costs R10 per minute, and WhatsApp SIP trunking costs R99 per month per trunk plus R0.10 per incoming WhatsApp call minute.
Busy Board is headquartered in Durban, South Africa, and is primarily intended for businesses in South Africa and other African markets.
You can sign up by contacting Busy Board through its website or by emailing support@busyboard.co.za. The website also promotes pilot participation for eligible businesses.
No. Busy Board is available through a web dashboard and API.
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