Beza

Beza is a creator marketing platform for brands, agencies, and creators in Africa to run influencer and user-generated content (UGC) campaigns end to end, from discovery to payment.

Key capabilities include:

• Creator discovery and matching based on niche, platform, and audience alignment, supporting campaigns across Instagram, TikTok, YouTube, Facebook, X, and UGC.
• Campaign management workflows for creating briefs, handling creator applications and approvals, and managing deliverables in a single dashboard (instead of scattered DMs).
• Content review and revisions with actions such as requesting revisions, raising queries, and approving submissions to keep deliverables aligned to brand requirements.
• Performance tracking and analytics with real-time campaign reporting so teams can monitor what is working while campaigns are live.
• Algorithm-based creator pricing designed to reduce rate negotiation and provide more predictable costs.
• Escrow-protected payments, holding funds securely to reduce payment disputes and chasing.
• Affiliate setup using links and codes, with payouts handled within the platform.

Available on Web, Android, and iOS.

It targets brands and agencies running creator campaigns and creators looking for opportunities, structured collaboration, and reliable payouts.

Notable in an African context, it positions itself as built for creator marketing in Africa and lists Lagos, Nigeria as a location, while also publishing company-reported scale metrics (including creator count, campaigns, creator earnings, and payment success rate).