Astera

Astera is a web-based creator marketing platform for brands, agencies, and individual creators in Nigeria to run funded social campaigns, review submissions, and pay creators based on verified outcomes.

Key capabilities include:

• Campaign setup and funding: Brands create briefs with eligibility rules (such as target country and social platform), set budgets, caps per creator, and choose payout models, then commit escrow funding before launch.
• Creator campaign participation: Creators connect their social accounts, browse campaigns they qualify for, publish from their own profiles, and submit post links for review.
• Content review and verification: Submissions move through approval, rejection, or correction requests. Only approved posts count, and views that fail verification are not paid or billed.
• Reporting and financial records: Dashboards show campaign funding, spend, remaining budget, submissions, and verified performance. A shared campaign ledger records funding, creator earnings, platform fees, payouts, and corrections as separate entries.

Available on Web.

Target users include Nigerian brands and agencies running creator campaigns and individual creators earning from verified views, clicks, installs, conversions, or fixed per-post terms (availability depends on the campaign and platform).

Notable for Nigeria-first operation, including NGN bank withdrawals, up-front campaign funding, and an auditable ledger that helps both sides track what was funded, what was verified, and what was paid.