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Run creator campaigns with fair pricing and escrow payments
A web marketplace where brands post paid creator campaigns and creators apply, deliver content, and get paid after approval with escrow, payouts, and analytics.
Dyal Product Overview
Is Dyal Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Nigerian brands
- Marketing teams
What It Does Well
- Creator campaign listings
- Creator applications
Things to Check
- Creator vetting process
- Approval rules
About Dyal
Dyal is a web-based marketplace for brands and creators in Africa to run paid creator campaigns, from campaign briefs to escrowed payments and performance tracking.
Key capabilities include:
- Campaign posting for brands with defined budget, target audience, and deliverables, with funds escrowed up-front.
- Creator discovery and hiring through applications (including a one-line pitch) or brand invitations, plus creator profiles surfaced via a ranking score based on reviews, completion rate, and audience quality.
- Delivery and approvals workflow where creators submit a post URL for review, brands can approve or request revisions, and funds stay in escrow until approval.
- Payments and analytics with automatic release of funds on approval, a 10% platform fee on released escrow, and campaign analytics via brand and creator dashboards.
Available on Web.
Built for brands running influencer and creator campaigns and creators offering paid content and creator services.
Notable for its escrow-first payment model and Nigeria-focused payouts, supporting withdrawals to Nigerian bank accounts via Flutterwave. The product also positions expansion to other African markets (Ghana, Kenya, and South Africa) as planned.
Dyal Facts
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Official Links
What it does
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Frequently Asked Questions About Dyal
Dyal is a web marketplace where brands post paid creator campaigns and creators apply, submit content, and receive payment after approval. Campaign funds are held in escrow and released upon approval, less a 10% platform fee.
Joining is free, with no setup fees or monthly minimums. Dyal charges a 10% fee on released campaign funds.
Dyal currently supports payouts to Nigerian bank accounts. Ghana, Kenya, and South Africa are planned markets, but are not yet supported.
Register on dyal.app as a creator or as a brand. Joining is free, with no setup fees or monthly minimums.
No, Dyal is available on the web only.
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