BetterChat

BetterChat is an AI-first, WhatsApp-native CRM for sales and customer-facing teams that manage leads and deals through WhatsApp conversations.

It combines a shared team inbox with pipeline tracking and follow-up automation so teams can keep ownership, context, and next steps visible:

• Sales CRM and pipeline: Capture leads from WhatsApp, move deals through drag-and-drop stages, view full conversation history alongside deal details, and use custom fields, filters, and deal value forecasting.
• Automation for follow-ups: Create tasks from conversations, set due dates and reminders, assign owners, and link pipeline updates to next steps so enquiries do not get missed.
• Team inbox collaboration: Route and assign conversations across reps, managers, branches, and support teams, add internal notes, and keep ownership clear during handoffs.
• AI assistance and messaging tools: Draft AI response suggestions using conversation context and a knowledge base, support secure agent handoff to a human, and use broadcast messages, quick replies, plus labels and tags for organisation.

Available on Web (platform.betterchat.co.za).

It targets B2B teams that sell or support customers on WhatsApp, including workflows highlighted for e-commerce, real estate, education, and healthcare.

Notable in the South African context, it is built and marketed for WhatsApp-driven sales execution with management visibility into open enquiries, overdue follow-ups, lead ownership, and pipeline progress, and it is provided as a SaaS product/service by Kalypsi.