An omni-channel communications and engagement platform for African businesses to send SMS, USSD and WhatsApp messages, run campaigns, support customers, and deliver OTP verification.

Beem Product Overview

Is Beem Right for You?

Liners prepares and updates these highlights as product information changes. Editorial standards

Best For

  • African B2B teams
  • Customer support teams

What It Does Well

  • SMS and USSD messaging
  • WhatsApp customer messaging

Things to Check

  • WhatsApp approval process
  • USSD short code setup

About Beem

Screenshot of Beem website

Beem is a pan-African omni-channel communications and customer engagement platform for businesses that need to market, notify, verify, and support customers using mobile-first channels.

Key capabilities include:

  • Engage self-service campaigns for running SMS, WhatsApp, Two-Way SMS, and airtime campaigns, with contact management for ad-hoc or recurring mobile marketing.
  • Moja customer experience tools for handling sales and support interactions, including AI Assist, a Contact Center for unified chat and voice, plus Surveys to collect real-time feedback across multiple channels.
  • Developer APIs to integrate communication and transaction flows into existing products, including SMS API, Two-Way SMS API, WhatsApp API, Conversational API, USSD API, Verify OTP (number verification), Airtime API, and Mobile Payments API (noted for Tanzania).
  • Multi-step journeys for common use cases such as authentication (OTP), transactional notifications, customer service workflows, surveys, and bookings/confirmations.

Available on Web (self-serve portal) and via APIs (developer documentation at https://docs.beem.africa/).

Target users include enterprises and growing businesses in sectors such as financial services, healthcare, manufacturing, retail, ecommerce, technology, and insurance.

Notable in the African context for its stated multi-country reach (25 countries and 60+ networks shown on the website) and its focus on connecting businesses to widely used channels such as SMS, USSD, WhatsApp, Facebook, and Instagram for customer communication at scale.

Beem Facts

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Frequently Asked Questions About Beem

Beem is a pan-African omni-channel communications and customer engagement platform that lets businesses reach, verify, support, and transact with customers via SMS, USSD, WhatsApp, social chat, airtime, and mobile payments. You can use Beem through a web portal (Engage and Moja) to run campaigns and manage customer interactions, or via APIs to embed messaging, OTP verification, and payment flows directly into your own applications.

Beem is a paid service, and pricing varies by country, channel, and volume, particularly for SMS where per-message rates and volume tiers are listed on its Pricing / Coverage page. To get exact costs for your use case, you can check the coverage/pricing tables for your target countries or contact Beem for a tailored quote.

Beem operates across more than 25 African countries and has connectivity with over 60 mobile networks on the continent. Specific coverage, including supported networks and SMS pricing per country, is detailed on its Coverage page for markets such as Algeria, Ghana, Malawi, Madagascar, Cameroon, Burkina Faso, Liberia, Mali, and many others.

You can sign up for Beem by visiting the Beem website and creating an account through its web portal, which gives you access to Engage, Moja, and related tools once registered. After sign-up, you can configure your sender IDs, channels, and, if needed, obtain API credentials from the developer section or docs.

Beem is available via a web portal and APIs, and there is no verified information indicating an official Beem mobile app for Android, iOS, desktop, or browser extensions. All core functionality is accessed through the web interface or programmatically via APIs.

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