Alexforbes
A web-based financial services platform offering independent advice, retirement and investment products, and a secure portal for individuals, employers, and retirement funds.
Alexforbes Product Overview
Is Alexforbes Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Retirement savers
- Long-term investors
What It Does Well
- Retirement investing
- Pension products
Things to Check
- South Africa reach
- Botswana reach
About Alexforbes

Alexforbes is a web-based financial services site for individuals, employers, and retirement funds that provides access to independent financial advice, investment products, and a secure client portal.
Key capabilities include:
- AF Connect secure portal to view personal details, investment information, documents, and a claims tracker
- Online investing and free quotes for products such as living annuities, retirement annuities, preservation funds, tax-free savings accounts, global equity exposure (Global Wealth Builder), lump sum investments, monthly investment plans, and Crowdvest for collective investing
- Financial advice access covering retirement planning, financial goal setting, tax and estate planning, life and disability insurance guidance, and investment alignment to goals
- Member benefits and guided solutions, including AF Rewards (400+ brand deals) and AF+, which connects users to adviser-guided solutions delivered by partners
Available on Web, Andorid, and iOS.
Designed for B2C users managing retirement and personal investments, and B2B clients such as employers and retirement funds needing consulting and administration support.
Notable in the South African market as the primary digital gateway for Alexander Forbes Group Holdings Limited, a JSE-listed financial services organisation with operations referenced for South Africa, Namibia, Botswana, and Jersey (Channel Islands).
Alexforbes Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. Learn moreAs of Sep 21, 2026, Alexforbes is rated 1.8 on the App Store from 73 reviews and 4.0 on Google Play from 474 reviews with 100K+ installs.
Recent Reviews for Alexforbes
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Alexforbes Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. Learn moreAlexforbes has 1 recorded funding event.
- Total Raised:
- Undisclosed
Alexforbes Investors & Funding Rounds
Latest Alexforbes News & Updates
Liners collects product news from official company updates and trusted publications. We refresh coverage as new articles are published. Learn moreFrequently Asked Questions About Alexforbes
Alexforbes is a web-based financial services platform offering independent advice, retirement and investment products, and a secure portal for individuals, employers, and retirement funds. You access it via https://www.alexanderforbes.co.za to use AF Connect for managing personal details, investments, documents, and claims; get free quotes and start online investments in products like living annuities, retirement annuities, preservation funds, tax-free savings accounts, global equity investments, lump sum investments, monthly plans, and Crowdvest; and receive financial advice on retirement planning, goals, tax and estate planning, insurance, and investments.
Alexforbes operates in South Africa, Namibia, Botswana, and the Channel Islands (Jersey).
You can register for AF Connect or AF+ through the secure portals on the website, such as https://plus.alexforbes.com/Identity/Account/Register for AF+ or by logging into https://online.alexforbes.com for account migration and access.
Yes, Alexanderforbes offers mobile apps: Alexforbes Invest on Android (Google Play) and iOS (App Store), plus a portfolio and profile app on Android.
Alexforbes is best suited for individuals managing retirement and personal investments (B2C), and employers and retirement funds needing consulting and administration services (B2B).
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