A web-based financial services platform offering independent advice, retirement and investment products, and a secure portal for individuals, employers, and retirement funds.

Alexforbes Product Overview

Is Alexforbes Right for You?

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Best For

  • Retirement savers
  • Long-term investors

What It Does Well

  • Retirement investing
  • Pension products

Things to Check

  • South Africa reach
  • Botswana reach

About Alexforbes

Screenshot of Alexforbes website

Alexforbes is a web-based financial services site for individuals, employers, and retirement funds that provides access to independent financial advice, investment products, and a secure client portal.

Key capabilities include:

  • AF Connect secure portal to view personal details, investment information, documents, and a claims tracker
  • Online investing and free quotes for products such as living annuities, retirement annuities, preservation funds, tax-free savings accounts, global equity exposure (Global Wealth Builder), lump sum investments, monthly investment plans, and Crowdvest for collective investing
  • Financial advice access covering retirement planning, financial goal setting, tax and estate planning, life and disability insurance guidance, and investment alignment to goals
  • Member benefits and guided solutions, including AF Rewards (400+ brand deals) and AF+, which connects users to adviser-guided solutions delivered by partners

Available on Web, Andorid, and iOS.

Designed for B2C users managing retirement and personal investments, and B2B clients such as employers and retirement funds needing consulting and administration support.

Notable in the South African market as the primary digital gateway for Alexander Forbes Group Holdings Limited, a JSE-listed financial services organisation with operations referenced for South Africa, Namibia, Botswana, and Jersey (Channel Islands).

Alexforbes Facts

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As of Sep 21, 2026, Alexforbes is rated 1.8 on the App Store from 73 reviews and 4.0 on Google Play from 474 reviews with 100K+ installs.

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Alexforbes Funding History

Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. Learn more

Alexforbes has 1 recorded funding event.

Total Raised:
Undisclosed

Alexforbes Investors & Funding Rounds

Acquired by Jardine Lloyd Thompson Group for $17M in 2012

Latest Alexforbes News & Updates

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Frequently Asked Questions About Alexforbes

Alexforbes is a web-based financial services platform offering independent advice, retirement and investment products, and a secure portal for individuals, employers, and retirement funds. You access it via https://www.alexanderforbes.co.za to use AF Connect for managing personal details, investments, documents, and claims; get free quotes and start online investments in products like living annuities, retirement annuities, preservation funds, tax-free savings accounts, global equity investments, lump sum investments, monthly plans, and Crowdvest; and receive financial advice on retirement planning, goals, tax and estate planning, insurance, and investments.

Alexforbes operates in South Africa, Namibia, Botswana, and the Channel Islands (Jersey).

You can register for AF Connect or AF+ through the secure portals on the website, such as https://plus.alexforbes.com/Identity/Account/Register for AF+ or by logging into https://online.alexforbes.com for account migration and access.

Yes, Alexanderforbes offers mobile apps: Alexforbes Invest on Android (Google Play) and iOS (App Store), plus a portfolio and profile app on Android.

Alexforbes is best suited for individuals managing retirement and personal investments (B2C), and employers and retirement funds needing consulting and administration services (B2B).

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