What is Wasoko and how does it work?

Wasoko is a B2B e-commerce platform that connects informal retailers in Africa with manufacturers by buying products in bulk at discounts and delivering them on demand via same-day service from local warehouses. Retailers order through a mobile app or SMS, gaining access to essential goods, business insights, real-time tracking, and in-house financing options like buy-now-pay-later to support growth.

What countries does Wasoko operate in?

Wasoko operates in Kenya, Tanzania, Uganda, Rwanda.

Does Wasoko have a mobile app?

Yes, Wasoko has a mobile app available for Android device.

Who is Wasoko best suited for?

Wasoko is best suited for informal retailers, small shops, and mom-and-pop stores in Africa needing reliable access to bulk goods, same-day delivery, financing, and business insights.

Does Wasoko have a plan for teams or businesses?

Yes, Wasoko offers services tailored for businesses and teams of retailers, including small to medium-sized shops and informal sector merchants.

Wasoko: Funding, Reviews & Alternatives (2026)

Wasoko is a B2B commerce and distribution platform for informal retailers and small shop owners across Africa, helping them restock essential goods through a mobile app with fast delivery.

Key capabilities include:

Digital ordering and restocking: retailers can browse and place orders anytime, with same-day delivery supported by localized operations in select cities.
Multiple onboarding options: merchants can get set up by downloading the app, registering via a toll-free call with an agent, or requesting a field sales agent visit.
Credit facilities: eligible retailers can order on credit and pay later, supporting restocking when cash is tight.
Financial services (WKash): provides payments and other fintech services (availability may vary by market).