Wasoko

Wasoko is a B2B commerce and distribution platform for informal retailers and small shop owners across Africa, helping them restock essential goods through a mobile app with fast delivery.

Key capabilities include:

• Digital ordering and restocking: retailers can browse and place orders anytime, with same-day delivery supported by localized operations in select cities.
• Multiple onboarding options: merchants can get set up by downloading the app, registering via a toll-free call with an agent, or requesting a field sales agent visit.
• Credit facilities: eligible retailers can order on credit and pay later, supporting restocking when cash is tight.
• Financial services (WKash): provides payments and other fintech services (availability may vary by market).

Available on Android

Target users are mom-and-pop stores, mini-marts, kiosks, and other informal retailers operating in urban areas with high informal retail density.

Notable in the African market context, the platform operates across multiple countries including **Kenya, Tanzania, Rwanda, Uganda, and it is part of a larger pan-African group after the 2024 merger with Egypt’s MaxAB (Wasoko was formerly known as Sokowatch).

As of Jun 29, 2026, Wasoko is rated 3.8 on Google Play from 1.3K reviews with 100K+ installs.