A mobile app for Moroccan neighborhood shopkeepers to sell discounted airtime, accept code-based payments, and offer bill payment and cash-in or cash-out services.

WafR Product Overview

Is WafR Right for You?

Liners prepares and updates these highlights as product information changes. Editorial standards

Best For

  • Moroccan shopkeepers
  • Corner shop outlets

What It Does Well

  • Discounted airtime sales
  • Code-based payments

Things to Check

  • Supported billers
  • Cash-out limits

About WafR

Screenshot of WafR website

WafR is a mobile app for Moroccan neighborhood store owners (hanouts) that helps them offer digital financial services and earn more from everyday transactions.

Key capabilities include:

  • Discounted mobile top-ups for major operators, including Maroc Telecom (7%), Orange (6.5%), and Inwi (6.5%).
  • Merchant account setup and wallet funding: shopkeepers fill in a form to open an account, then deposit funds to use for transactions with customers.
  • Code-based customer payments: the customer scans a code from the shopkeeper’s app to send money directly to the merchant’s account, allowing customers to pay without needing their own app.
  • Assisted onboarding and support: a customer service team contacts merchants to explain the service and answer questions.

Available on Android (Google Play).

Target audience: B2B2C, focused on small grocers and neighborhood retailers serving local customers.

WafR is notable in Morocco’s fintech and retail ecosystem for turning corner stores into local access points for services such as airtime sales, bill payments, and cash-in/cash-out, supported by reported partnerships with telecom operators and a growing merchant network in Morocco.

WafR Facts

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Operates In
Official Links

As of Oct 5, 2026, WafR is rated 3.1 on Google Play from 1.9K reviews with 100K+ installs.

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WafR Funding History

Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source data

WafR has raised $8.9M across 5 recorded funding events. The latest was Seed in Feb 2026.

Total Raised:
$8.9M
Latest Round:
Seed

WafR Investors & Funding Rounds

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WafR Founders & Leadership Team

Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source data
IB
Reda Sellak

Latest WafR News & Updates

Liners collects product news from official company updates and trusted publications. We refresh coverage as new articles are published. How we source data

Jobs at WafR

TitlePosted
junior product managerSep 8, 2026
Sales Onboarding Manager — Recrutement, formation & performance commercialeJul 28, 2026

Frequently Asked Questions About WafR

WafR is a Moroccan fintech platform that turns neighbourhood corner stores into digital financial service points. Shop owners sign up, load funds into their WafR account, and use the app to offer services—mobile top-ups, bill payments, and cash transactions—directly to customers who walk in. No bank account needed for the end customer; they simply transact through the trusted local shop.

WafR's pricing is not publicly disclosed on its website. Merchants earn a margin on each transaction they facilitate. Contact WafR directly via wafr.co for merchant pricing details.

WafR currently operates primarily in Morocco, with its core operations and headquarters based in Casablanca, while also targeting emerging markets in Africa through its FMCG retail and epicerie (small retail shop) distribution network.

You can sign up for WafR by downloading the WafR or WafR Pro mobile app and creating an account using your phone number, which is required for registration and activation.

Yes, WafR has an Android app available on the Google Play Store. An iOS version is listed as coming soon.

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