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Vumasasa
A Kenya-focused creator commerce platform for businesses, creators, and shoppers, offering storefronts, AI ad creation, creator matching, M-Pesa checkout, and sales attribution.
Vumasasa Product Overview
Is Vumasasa Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Kenyan online brands
- Creators selling products
What It Does Well
- Creator matching
- M-Pesa checkout
Things to Check
- Creator pool size
- Attribution detail
About Vumasasa
Vumasasa is a Kenya-focused creator commerce platform for businesses that want to sell online through creators, creators who earn commissions, and shoppers who discover and buy products.
Key capabilities include:
- VumaSites storefronts: Launch a mobile-first storefront with a product catalog, order tools, and basic brand customization (colors, logos, templates), with a free plan advertised.
- Creator-led selling and marketplace: Browse verified Kenyan creators and run creator campaigns across Kenya’s counties, with matching by niche, county, and audience.
- AI-assisted marketing and agent: Generate AI-assisted ad content and use VumaAI (Elsie) for tasks such as finding creators, tracking orders, and getting campaign advice.
- Payments and attribution: Accept M-Pesa (STK push) checkout; the site also mentions cards and mobile money. Track campaign performance including views, clicks, orders, revenue, and creator-attributed sales, with automatic creator commissions via M-Pesa described on the site.
Available on Web (platform dashboard and web storefronts).
Target users include Kenyan SMEs and brands, content creators and influencers monetising commission-based campaigns, and consumers shopping via creator recommendations.
Notable for its Kenya-first positioning, including M-Pesa-native checkout and hyperlocal creator matching across Kenya’s 47 counties, plus additional sections for discovery, shoppable video, live commerce, events, rentals, and learning (VumaAcademy).
Vumasasa Facts
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Official Links
Pricing & Fees
Variable pricingFree plan at KES 0 forever (1 active campaign, 5 creator invitations/month). Starter costs KES 4,999/month (10 campaigns, 1 VumaSites storefront) and Pro KES 14,999/month (unlimited campaigns, AI matching, 5 storefronts). Enterprise is custom-priced via sales. Subscriptions are paid with M-Pesa. Platform commissions also apply: 10-15% on campaign payments (by tier), 10% on creator bookings and 5% per event ticket. Creators join free.
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Frequently Asked Questions About Vumasasa
Vumasasa is a Kenya-focused creator-commerce platform. Businesses can set up storefronts, connect with creators, and track creator-attributed sales; creators promote products and earn commissions, while shoppers discover and buy them.
A free storefront plan is advertised, with payment described as per sale and no upfront cost.
Vumasasa identifies Kenya as its primary market and describes creator coverage across the country’s 47 counties.
Go to vumasasa.com and click 'Get Started'. Choose your role (Business, Creator, Group Admin or Event Host) and follow the onboarding wizard to set up your profile. Creators can join for free, and businesses can start on the free plan.
Vumasasa is suited to Kenyan businesses and brands selling through creators, creators seeking commission-based campaigns, and shoppers discovering products through creator recommendations.
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