Trendster

Trendster is a data-driven influencer marketing platform for brands, agencies, and social media creators that supports influencer discovery, campaign management, communication, content approvals, and payments from one place.

Key capabilities include:

• Influencer discovery with metrics: Browse influencers using insights such as engagement, audience demographics, growth, and optimal posting times.
• Campaign creation and recruitment: Define goals, deliverables, and schedules, then broadcast campaigns to the network or send targeted invitations to selected creators.
• Campaign coordination and content workflows: Use a management dashboard to communicate with influencers, approve and schedule content, and track campaign progress. Influencers can upload images and videos, create captions, request approvals, and manage scheduled posts.
• Compensation and payouts: Compensate creators with cash payments or free products/services; payment methods include online payment, bank transfer, or check/cash collection. After campaign completion, payments can be transferred to an influencer's bank account.

Available on Web, Android, and iOS, with separate Brand and Influencer apps on both mobile platforms.

Target users include marketing teams, brand managers, and agencies running influencer campaigns, plus influencers and content creators looking for paid collaborations.

Founded in 2019 and headquartered in Cairo, Egypt, the platform positions itself as Egypt's first data-driven influencer marketing platform, reporting a combined influencer audience reach of 250 million+, with a stated focus on the Egyptian market and expansion ambitions across the Middle East and Africa. Brands that have run campaigns through Trendster include PepsiCo, Snapchat, McDonald's, L'Oreal, Bosch, and Aramex.