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Individuals find the right products. Businesses reach the right audience. One platform, free for both.
Individuals find the right products. Businesses reach the right audience. One platform, free for both.
B2B2C products connect businesses with end consumers through a shared platform. The defining characteristic is that both the business and the end consumer directly interact with the platform. Unlike products that independently serve businesses and consumers, B2B2C platforms act as the intermediary through which businesses reach and serve consumers.
This model is common across marketplaces, food delivery, travel booking, ticketing, real estate, and other platforms where consumers use the platform to discover, purchase, book, or access products and services offered by participating businesses. Examples include Jumia, Chowdeck, EgoTickets, Yodawy, and Mubawab.
When evaluating a B2B2C platform, the primary test is whether the end consumer directly interacts with the platform itself while receiving a product or service from a participating business. The exact features vary by industry, but the platform must directly connect both sides rather than simply provide backend tools or infrastructure.
Liners curates B2B2C products through hands-on review, focusing only on platforms that directly connect businesses with end consumers. Products that serve businesses and consumers independently are classified as B2B + B2C, not B2B2C. Explore B2B2C platforms across industries such as E-commerce & Retail, Quick Commerce, Real Estate & Property, Health Tech, Travel & Mobility, and Media & Entertainment.
B2B2C (Business-to-Business-to-Consumer) products connect businesses with end consumers through a shared platform. Businesses use the platform to offer products or services, while consumers directly interact with the same platform to discover, purchase, book, or access those offerings. Unlike products that separately serve businesses and consumers, B2B2C platforms directly connect both sides.
B2B2C enables businesses to reach and serve customers more efficiently through an established platform. Across Africa, businesses use B2B2C platforms to expand digital services, improve customer experiences, and scale across industries such as commerce, food delivery, travel, real estate, healthcare, and entertainment.
This directory includes platforms where businesses offer products or services and end consumers directly interact with the same platform. Examples include marketplaces, food delivery, travel booking, ticketing, property marketplaces, and other platforms that directly connect businesses with consumers.
Revenue models vary by industry and business model. Some platforms charge subscription or software fees, while others earn transaction fees, commissions, revenue sharing, licensing fees, or service charges. The common thread is that the platform facilitates the connection between participating businesses and end consumers.
Evaluate how effectively the platform connects your business with end customers. Consider ease of onboarding, scalability, reliability, integration options, customer experience, security, compliance where applicable, and the tools available to manage products, services, or customer interactions. The most important factor is whether the platform effectively supports both your business and the consumers you serve.
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