Startbutton

Startbutton Africa is a Merchant of Record (MoR) and digital commerce infrastructure platform for global businesses that want to launch, sell, and scale across African markets without setting up local entities.

Key capabilities include:

• Local payments and collections: Accept local payment methods in multiple African countries, then get settled in a preferred global currency (including USD).
• Compliance and taxes: Manage local regulatory requirements and sales tax obligations (including VAT collection and remittance where applicable) as part of the MoR model.
• Supplier and partner payouts: Pay local suppliers and partners in the country and currency of collection.
• Developer integration: Connect via an API for payments, collections, and settlements, with access to public developer documentation.

Available on Web and via API.

Target audience: B2B teams expanding into Africa, including SaaS providers, financial services, cloud hosting, entertainment and digital services, travel and hospitality, e-commerce, and gaming companies.

Notable in the African market context for its 15+ country coverage (including Nigeria, Ghana, Kenya, Rwanda, South Africa, Tanzania, and Uganda), commission-based pricing with no upfront fees, and emphasis on operational readiness for cross-border commerce. The company also states ISO 27001 alignment and provides financial services through licensed financial institutions in relevant countries.