Sproxil

Sproxil is a mobile technology platform for manufacturers and brand owners that protects products from counterfeiting, engages consumers and trade partners, and improves supply chain visibility.

Key capabilities include:

• Product authentication (Defender): Applies unique serialized codes (including QR codes) to products so consumers can verify authenticity and trigger alerts for suspicious items.
• Consumer engagement (Champion): Runs consumer promotions, gamified campaigns, and reward programs designed to drive repeat purchases and brand participation.
• Trade partner loyalty (Ally): Manages trade and channel partner reward programs with a partner database and progress tracking for distributors and retail channels.
• Track and trace (Informer): Provides GS1-certified supply chain tracking with an analytics dashboard for real-time visibility, including support for tracking and recall workflows.

Available via mobile verification (smartphone scanning and SMS-based flows), plus a web-based analytics dashboard and API access.

It targets B2B teams in pharmaceuticals, FMCG, beverages, cosmetics, and other regulated or high-risk categories that need brand protection, consumer promotions, and traceability.

Notable in Africa for operating across markets including Nigeria, Kenya, Ghana, Mali, and Tanzania, and for establishing a national mobile-based anti-counterfeit service in Nigeria in partnership with . Founded in , it has been adopted by and has processed millions of consumer verification interactions.