Sendly.NG

Sendly is a business messaging platform for Nigerian businesses and developers that need to send transactional SMS (OTPs, payment and order alerts) and promotional SMS campaigns under an approved Sender ID.

Key capabilities include:

• Transactional vs promotional routing: transactional messages route separately from marketing sends and are described as exempt from DND, so time-sensitive OTPs and confirmations still reach users who have opted out of marketing.
• Consent-aware promotional campaigns: promotional sends confirm consent and automatically exclude opted-out contacts, while those contacts can still receive transactional updates.
• Sender ID onboarding and status tracking: businesses request a Sender ID, upload KYC documents, and track approval status per network (submitted, under review, approved).
• Wallet billing and reporting: fund a wallet by card or bank transfer with no minimum spend or setup fee, see the price per route before sending, and track delivery status, wallet activity, and Sender ID health in one dashboard.

Published rates are ₦5.90 per transactional SMS segment and ₦5.75 per promotional segment. A standard segment is 160 characters, or 70 for messages with emoji or special characters, and each segment is billed separately.

Available on Web (dashboard) and REST API. The API uses bearer-token keys, requires an idempotency key on sends to prevent duplicates, and allows 60 requests per minute per key on the standard tier. Documentation is at https://sendly.ng/developers.

Built for Nigerian B2B teams (operations, growth, support) and developers adding SMS notifications and campaigns to apps, ecommerce, logistics, fintech, and customer service workflows.

The website says the platform is powered by New Generationweb Solution. SMS is the only live channel; WhatsApp, email, voice, and USSD are listed as coming soon.