What is SaveDirectly and how does it work?

SaveDirectly is a USSD-powered Save Now, Buy Later platform that lets individuals, merchants, and businesses save progressively for purchases like insurance, healthcare, education, and retail without loans or debt. Users save via simple USSD commands on their phones, no internet needed, toward specific goals such as premiums or tuition. Merchants gain tools to attract savers and handle transactions, while businesses manage employee spending and get data insights.

What countries does SaveDirectly operate in?

SaveDirectly operates in Kigali, Rwanda.

How do I sign up for SaveDirectly?

Visit savedirectly.com and use the separate onboarding flows for individuals, merchants, or corporates to register. Individuals and others can also sign up directly via USSD on their phones.

Does SaveDirectly have a mobile app?

No, SaveDirectly does not have a mobile app. It is available on Web and USSD.

Who is SaveDirectly best suited for?

SaveDirectly is best suited for individual savers in Africa seeking debt-free purchases, merchants wanting to attract and transact with motivated customers, and businesses or corporates managing employee financial wellness and spending.

How do I contact SaveDirectly support?

Contact SaveDirectly support at info@savedirectly.com.

Does SaveDirectly have a plan for teams or businesses?

Yes, SaveDirectly offers dedicated features and onboarding for businesses and corporates, including employee transaction management and data insights.

SaveDirectly

🇷🇼 Rwanda

A USSD-powered Save Now, Buy Later platform for individuals, merchants, and businesses to save progressively for purchases like insurance, healthcare, education, and retail.

Use it on:Web

Is SaveDirectly right for you?

Best for

Rwandan shoppers
Merchants selling essentials
Paying school fees
Covering health costs
Buying insurance

What it does well

USSD savings plans
Save now buy later
Merchant checkout savings
Rewards for saving
Marketplace purchases

Things to check

Supported mobile networks
Eligible purchase categories
Merchant coverage in Rwanda
Rewards rules
Payment schedule options

SaveDirectly is a USSD-powered Save Now, Buy Later platform for individuals, merchants, and businesses that want to enable progressive savings for planned purchases without relying on debt or high-interest loans.

Key capabilities include:

USSD savings journeys for specific goals, letting individuals save gradually toward purchases such as insurance premiums, healthcare expenses, scholarships (tuition and school fees), and retail goods
Separate onboarding for individuals, merchants, and corporates, with dedicated registration flows for each user type
Merchant tools to attract motivated savers, support transactions through the platform, and build ongoing customer relationships
Business features for corporate spending and employee programs, including employee transaction management and data insights to support financial decision-making

Available on USSD and Web.

Target audience: B2B2C, serving individual savers, merchant partners, and corporates managing employee financial wellness and spending.

It is notable for supporting financial inclusion use cases in 5+ African countries from its base in Kigali, Rwanda, and for reporting 32,000+ individual users and 52+ merchant partners.

Social Links:

Categories:

Fintech

Features & Business Model:

b2b2c loyalty-rewards marketplace savings ussd