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Manage listings, deals, and portal syndication in one CRM
Property Funnels
A South African real estate marketing CRM for estate agents and agencies to capture leads, launch Facebook and Google ads, run bulk WhatsApp, and manage deals.
Property Funnels Product Overview
Is Property Funnels Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African estate agents
- Real estate agencies
What It Does Well
- Captures property leads
- Launches Facebook ads
Things to Check
- WhatsApp number setup
- Facebook account linking
About Property Funnels
Property Funnels is a South African real estate marketing CRM for estate agents, small teams, and agencies that want to generate leads, manage enquiries, and convert conversations into deals.
Key capabilities include:
- Lead capture and CRM pipelines: centralises enquiries from sources such as website forms, Facebook Lead Forms, WhatsApp, and property portals, then tracks them through pipelines, tasks, and follow-up activities.
- Meta-approved Bulk WhatsApp: supports personalised, high-volume outreach, scheduled messages, and WhatsApp follow-ups that tie back to CRM records.
- Facebook and Google Ads Launchers: creates and launches ad campaigns from inside the CRM using real estate-focused templates, with performance tracking in the dashboard.
- AI lead nurturing (Jessica AI) and AI Studio tools: provides instant replies and lead pre-qualifying on WhatsApp, plus AI tools such as listing description generation and ad copy writing.
Available on Web (app login provided).
Target users include South African estate agents and agencies, plus related property businesses such as developers and conveyancers that need lead management and follow-up automation.
Notable in the South African market for combining a CRM with Meta-approved Bulk WhatsApp, built-in Facebook and Google campaign launchers, and optional website tools (including PropCntrl listing feeds and Portal Flow) in one system priced in ZAR with month-to-month plans.
Property Funnels Facts
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Pricing & Fees
Variable pricingProperty Funnels’ pricing is R997/month for Baby (1 user), R1,397/month for Starter (2–5 users), and R1,997/month for Agency (unlimited users); the Agency plan also has a R2,000 setup fee, and there are no contracts.
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Frequently Asked Questions About Property Funnels
Property Funnels is a South African real estate marketing CRM that helps agents and agencies capture leads, run Facebook and Google ads, send bulk WhatsApp messages, and manage deals in one system. You centralize enquiries from channels like web forms, Facebook Lead Forms, WhatsApp, and property portals into pipelines with tasks and automations to follow up and convert conversations into mandates and deals.
Property Funnels is offered on three month‑to‑month subscription plans priced in South African rands. CRM Baby is R997 per month (1 user), CRM Starter is R1,397 per month (2–5 users), and CRM Plus/Agency is R1,997 per month (unlimited users, with a once‑off R2,000 setup fee on that plan).
Property Funnels is built and priced specifically for the South African real estate market. It primarily operates in South Africa and serves South African estate agents, agencies, and related property businesses.
You can sign up for Property Funnels by going to the website and starting a CRM plan online, then creating an account to access the web app. New customers typically choose one of the CRM plans and get their first funnel built for them as part of onboarding.
Yes, Property Funnels includes a mobile app in addition to the web platform. Specific app stores or operating systems are not detailed, but you can access the main CRM via the web and use the mobile app for on‑the‑go access.
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