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An AI communications intelligence suite for PR and corporate teams to monitor African media, automate briefs and content, and detect crises across press, broadcast, and social.
Plaqad Product Overview
Is Plaqad Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Nigerian PR teams
- Corporate comms teams
What It Does Well
- Nigerian media monitoring
- Social listening
Things to Check
- Media sources covered
- Broadcast monitoring depth
About Plaqad
Plaqad is a web-based AI communications intelligence and operations suite for corporate communications teams, PR agencies, and brands monitoring African media, with a strong focus on Nigerian press and broadcast coverage.
Key capabilities across the Intelligence Suite include:
- Real-time media monitoring (Plaqad IQ) across 14+ channels (press, broadcast, digital, social), surfacing brand signals, emerging crises, and competitive narratives as they appear
- Market intelligence (Plaqad Scout), producing analyst-grade briefings on what the market is saying, and Plaqad OS, which draws on BHM's own communications intelligence for strategic guidance
- Briefing automation (Plaqad BA) to manage brief creation, review, and approvals through structured workflows instead of email threads
- Content and social operations through Plaqad Studio (create, approve, and distribute content, with AI-assisted expansion from a single concept via Studio Plus) and Plaqad Intel (listen, publish, and engage across social platforms in one workspace)
- Plaqad PA, an AI assistant for calendars, contracts, and scheduling that connects to Google Workspace, plus Plaqad Talent for sourcing communications talent across pan-Africa and Plaqad People for answering HR questions from an organization's own policy documents
Available on Web (browser).
Built for in-house communications and brand teams, PR agencies, and enterprises operating in Nigeria and across pan-Africa, including teams responsible for reputation monitoring, crisis response, stakeholder communications, and content approvals.
Notable in the African market context for its context-trained AI tuned to African media dynamics, plus a security posture that includes zero-retention with AI model providers, NDPR alignment, role-scoped access, and a full audit trail. Plaqad was built by BlackHouse Media (BHM), a Nigeria- and UK-based PR firm founded by Ayeni Adekunle with roughly two decades of African communications experience; client brands referenced on its site include MTN, DStv, Nigerian Breweries, Flour Mills of Nigeria, FCMB, and The Macallan. Pricing is paid, with a Pay-As-You-Go model at $0.01 per credit shared across products (from $20/month for 2,000 credits), an IQ Starter plan at $1/month, and Enterprise/Custom options for SSO, integrations, and contracted terms.
Plaqad Facts
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Official Links
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Plaqad Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataPlaqad has raised $1.5M across 1 recorded funding event. The latest was Seed in Dec 2020.
- Total Raised:
- $1.5M
- Latest Round:
- Seed
Plaqad Investors & Funding Rounds
Seed$1.5MDec 2020
Frequently Asked Questions About Plaqad
Plaqad is a web-based AI communications intelligence and operations suite for monitoring African media, managing briefs and content, and detecting crises across press, broadcast, digital, and social channels. Its Intelligence Suite includes IQ (media monitoring), Scout and OS (market and strategic intelligence), BA (briefing workflows), Studio and Intel (content and social operations), PA (an AI assistant integrated with Google Workspace), Talent (communications talent sourcing), and People (an HR knowledge assistant), all in a single browser-based platform tailored to African media dynamics, especially Nigeria.
Plaqad uses a paid, credit-based pricing model at $0.01 per credit, with a shared credit balance across all Plaqad products; Pay-As-You-Go plans start around $20/month for 2,000 credits, billed monthly in advance. There is also an IQ Starter plan at $1/month for Plaqad IQ Conversations, and Enterprise/Custom plans with bespoke product bundles, custom usage rates, committed volumes, onboarding and support, SSO, integrations, and tailored service levels.
Plaqad operates primarily in African markets with a strong focus on Nigeria, including Nigerian press and broadcast monitoring. It also references pan-African coverage and pan-African communications talent management, but specific additional countries beyond Nigeria are not named.
You can sign up for Plaqad through its web-based platform using the signup flow available in your browser. Once registered, you choose a monthly credit amount or starter/enterprise plan, then access the Plaqad Intelligence Suite from the same web interface.
No, Plaqad is available on web only, through a browser-based platform.
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