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Manage field sales, distributors, retail execution, and loyalty
PepUpSales
Sales force automation and distributor management software with AI route optimization and demand forecasting for FMCG, CPG, pharma, and retail teams running field and van sales.
PepUpSales Product Overview
Is PepUpSales Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Field sales teams
- Van sales reps
What It Does Well
- Sales force automation
- Distributor management
Things to Check
- Nigeria and Kenya rollout
- Route plans offline
About PepUpSales
PepUpSales is a sales force automation (SFA) and distributor management (DMS) platform for manufacturers and brands that run field sales and distribution-led operations in FMCG, CPG, pharma, and retail.
Key capabilities focus on connecting field teams, distributors, and retailers with execution tracking and data visibility:
- Field sales automation for visit planning and logging, order taking, lead and task management, and GPS-based salesman location tracking to verify and monitor field activity.
- PepUp AI Suite, covering AI route optimization (routes generated from geography, outlet priority, and travel history, with real-time deviation detection), AI-assisted order taking (product-mix and quantity suggestions from past orders and seasonality), and predictive analytics (outlet- and territory-level demand forecasting to flag stockout risk and dormant outlets).
- Distributor management to digitize distributor operations and improve visibility into stock and sales performance, supported by reporting and 20+ referenced third-party integrations, including SAP in published case studies.
- Retail execution and visual merchandising, an in-store promoter application, and van sales (ready stock) for on-the-go selling, inventory, and billing from vans or mobile stock points.
Available on Web, Android, and iOS (PepUpSales SFA app).
Target users include enterprises and mid-to-large brands managing field representatives, distributors, dealers, and retail outlets across industries such as FMCG, food and beverages, dairy, liquor, cosmetics, automotive, agri-tech, paints, consumer durables, BFSI, stationery, apparel, and building materials.
In African markets, PepUpSales operates confirmed local offices in Nairobi (Kenya), Lagos (Nigeria), Dar es Salaam (Tanzania), and Bulawayo (Zimbabwe), with an offline-capable field setup built for low-connectivity rural areas and public case studies including African distributor T-Marc. Stated security and compliance commitments include SOC 2, VAPT, ISO 9001, and ISO 27001.
PepUpSales is built by PepUp Innovations Pvt. Ltd., a bootstrapped company founded in 2010 by Ankur Mittal, headquartered in Gurugram, India, with additional confirmed offices in Dubai, Saudi Arabia, Thailand, Indonesia, and Myanmar.
PepUpSales Facts
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PepUpSales Founders & Leadership Team
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Frequently Asked Questions About PepUpSales
PepUpSales is a sales force automation and distributor management platform that helps companies manage field sales visits, orders, van sales, retail execution, and distributor operations in one system. Field teams, distributors, and retailers use the web and mobile apps to log visits, capture orders, track GPS-based activity, manage stock and billing, and get real-time visibility into sales and distribution performance.
PepUpSales is a paid product, but specific pricing and plan details are not publicly listed. You need to contact the sales team or request a demo to get a customized quote.
PepUpSales is built by PepUp Innovations Pvt. Ltd., founded in 2010 by Ankur Mittal and headquartered in Gurugram, India. In Africa it operates confirmed local offices in Nairobi (Kenya), Lagos (Nigeria), Dar es Salaam (Tanzania), and Bulawayo (Zimbabwe), and it also lists offices in Dubai, Saudi Arabia, Thailand, Indonesia, and Myanmar. Its marketing also references Ghana as a market it works in, but no Ghana office is listed, so it isn't included here.
To sign up for Pepupsales, you can request a demo or contact the sales team through the website, then work with them to set up an account tailored to your business. There is no self-service instant signup flow described for new customers.
Yes, PepUpSales has mobile apps for Android and iOS (published on the App Store as "PepUpSales SFA"), along with a web platform. Field sales reps, promoters, and other users can access the system through these mobile apps when working in the field.
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