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AjuaAbdallah is a co-founder of Ajua (since 2012), a customer experience company serving businesses across Africa. A pan-African executive, Abdallah has been Group Chief Advisor to the Chairman and Board at Globacom, Group COO at Old Mutual Kenya, Managing Director Nigeria at Zola Electric, Chief Commercial Officer at Airtel Kenya, and founding Chairman of the Mobile Money Association of Kenya. Earlier roles include about 12 years at The Coca-Cola Company. Based in Nairobi, Kenya.
Abdallah started at GSK in Kenya in 1999 as a senior medical representative, then joined The Coca-Cola Company in 2000 as a market developer, beginning a path through Kenya, the Horn of Africa and Ghana.
At Coca-Cola, Abdallah became Franchise Manager in Lagos in 2008, then Senior Strategic Special Projects Manager across 39 African countries in 2011, while holding a Legatum Fellowship at MIT in 2011 and 2012.
In March 2012, while at MIT, Abdallah co-founded Ajua, in the role of a self-described silent co-founder. Ajua describes itself as Africa's first integrated customer experience company. In November 2012 Abdallah began setting up the Philips West Africa hub in Accra from scratch.
Later roles include Chief Commercial Officer at Airtel Kenya, founding Chairman of the Mobile Money Association of Kenya, Managing Director Nigeria at Zola Electric, Group COO at Old Mutual Kenya and Group Chief Advisor at Globacom, while remaining co-founder of Ajua.
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