What is Obtainly and how does it work?

Obtainly is a B2B marketplace that connects mom-and-pop stores in Africa with FMCG manufacturers for direct inventory purchases, financing, and distributor management using the Obtainly mobile app. Retailers sign up with their phone number, browse products, place orders, and receive next-day delivery from multiple manufacturers via independent delivery associates. Manufacturers list products, ship to Suplias distribution centers, and pay commissions while retailers pay a small delivery fee.

What countries does Obtainly operate in?

Obtainly operates in Nigeria with plans to expand across Africa.

How do I sign up for Obtainly?

Sign up with your phone number on the Obtainly app, a progressive web app accessible via mobile.

Does Obtainly have a mobile app?

Yes, Suplias offers the Obtainly mobile app for Android and iOS users.

Who is Obtainly best suited for?

Obtainly is best suited for mom-and-pop stores and small retailers needing inventory restocking, financing, and next-day delivery of packaged food and FMCG products from manufacturers.

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Obtainly: Payments and credit for inventory and purcha… – Liners

Obtainly

🇳🇬 Nigeria

A Nigeria-focused B2B platform that helps distributors, retailers, and suppliers make payments and access inventory and LPO credit with fast approval.

Available on:AndroidiOS

Visit Obtainly

Obtainly is a Nigeria-focused financial services platform that helps distributors, retailers, and suppliers handle business payments and access credit for inventory and local purchase orders (LPOs).

Key capabilities include:

Inventory financing for distributors and retailers: Users make regular payments through the app to build a credit history, get assigned a credit line, and receive funds (typically within 24 hours) to pay manufacturers or restock inventory.
LPO financing for suppliers: Suppliers can request funding against client-issued LPOs, with decisions communicated within 24 hours.
Payments and disbursement via virtual accounts: The platform supports business payments to suppliers, with automatic deduction of dues as repayments come due.
Distributor Management System (DMS): Sales teams can manage customers, sales reps, products, orders, payments, and performance in one system.

Available on Android and iOS.

It is built for SMEs and informal-sector businesses that need short-term working capital tied to day-to-day trading, including 30-day repayment credit for inventory purchases.

Notable context: the product is developed by Suplias Technologies (founded 2019), participated in Y Combinator S21, and states registration with FCCPC and NDPC.

Categories:

Fintech