Twiva won the Creator Marketplace Excellence Award at the Click Awards 2026 in Kenya, spotlighting its creator marketplace and social commerce focus.
Twiva has won the Creator Marketplace Excellence Award at the Click Awards 2026. The Click Awards is an annual event hosted by Teki that recognises platforms and creators building Africa’s digital economy.
Twiva positions itself as a creator marketplace, meaning a platform that helps brands find creators, manage campaigns, and handle payments and reporting. In simple terms, it aims to formalise how influencer marketing and social commerce work, so creators can earn through structured brand partnerships instead of ad hoc deals.
In a statement shared by the company, Twiva said the award reflects its work in supporting creator monetisation in Kenya. Social commerce is the practice of selling through social platforms, for example, when creators drive product discovery and purchases through posts, short videos, and live content.
The Click Awards 2026 theme was “Building Scalable Creator Enterprises in a Regulated Digital Economy.” This points to a growing focus on compliance and transparent processes as creator earnings become more tied to advertising rules, tax, and consumer protection.
Other winners at the event included creators across travel, business, family, technology, and social impact categories. Safaricom was recognised as the anchor sponsor.
Kenya’s creator economy is getting more structured. Awards like this are not just about trophies, they signal what brands and partners value, including reliable campaign execution, clearer contracting, and traceable payouts.
For creator marketplaces, trust is now a product feature. Platforms that can prove transparent processes for creators and brands may find it easier to attract larger marketing budgets and longer-term partnerships.
Primary Source: Twiva
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