MatchKit
A sports technology platform for athletes and brands to create athlete profiles, run crowdfunding campaigns, sell merchandise via an online store, and access learning resources.
MatchKit Product Overview
Is MatchKit Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African athletes
- Athlete fundraising drives
What It Does Well
- Athlete profiles
- Crowdfunding campaigns
Things to Check
- Payout methods
- Store payment options
About MatchKit
MatchKit is a sports technology platform for athletes and brands that helps athletes commercialise off-field opportunities through a professional online profile, fundraising, and commerce tools.
Key capabilities include:
- Athlete profile builder that creates a website-like profile in minutes, designed to showcase achievements, sponsors, and key information in a single link.
- Crowdfunding campaigns that let athletes raise money for training, competitions, or personal causes, with public campaign pages that supporters can donate to.
- Plug-and-play online store for selling physical and virtual merchandise tied to an athlete’s personal brand.
- Social stats and fan engagement sections that capture audience size and reach, helping athletes present their commercial value to potential sponsors.
Available on Web as a mobile-friendly web app.
Target users include individual athletes building their commercial presence, plus brands, sponsors, and agencies that want to discover athletes by sport and enquire about campaign or sponsorship collaborations.
The platform is relevant in the South African sports market, where it has been used to support funding initiatives for athletes and teams. MatchKit was founded in 2020 in Johannesburg and won the 2023 Sports Technology Awards “Start-Up of the Year”.
MatchKit Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataRecent Reviews for MatchKit
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MatchKit Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataMatchKit has raised $30K across 2 recorded funding events. The latest was Seed in May 2022.
- Total Raised:
- $30K
- Latest Round:
- Seed
MatchKit Investors & Funding Rounds
MatchKit Founders & Leadership Team
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Latest MatchKit News & Updates
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Frequently Asked Questions About MatchKit
MatchKit is a digital platform that lets athletes quickly create a personal website, showcase their career and social content, and manage their brand while enabling e commerce, merchandising, crowdfunding, and analytics. You sign up, connect your social accounts, and Matchkit generates a mobile friendly profile that you can share with fans, teams, and sponsors and use to sell merchandise or run campaigns.
MatchKit originally charged athletes about $20 per month, but its pricing has since shifted toward having teams and brands sponsor athletes’ subscriptions rather than the individual athlete paying directly. You will need to start a trial or contact Matchkit to see current pricing for your situation.
MatchKit is based in South Africa and serves athletes globally as a web based platform, so it can be used from most countries as long as you can access the site and supported payment options. There is no public indication that it is restricted to specific territories.
You can sign up by going to matchkit.co, starting a free trial, and registering with your details. As part of setup you connect your Facebook and Instagram accounts (Instagram should be a Business or Creator account) so MatchKit can pull analytics and build your profile.
MatchKit does not currently offer a native mobile app for iOS or Android. It is available as a mobile web app that you access through your browser at matchkit.co.
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