MatchKit

MatchKit is a sports technology platform for athletes and brands that helps athletes commercialise off-field opportunities through a professional online profile, fundraising, and commerce tools.

Key capabilities include:

• Athlete profile builder that creates a website-like profile in minutes, designed to showcase achievements, sponsors, and key information in a single link.
• Crowdfunding campaigns that let athletes raise money for training, competitions, or personal causes, with public campaign pages that supporters can donate to.
• Plug-and-play online store for selling physical and virtual merchandise tied to an athlete’s personal brand.
• Social stats and fan engagement sections that capture audience size and reach, helping athletes present their commercial value to potential sponsors.

Available on Web as a mobile-friendly web app.

Target users include individual athletes building their commercial presence, plus brands, sponsors, and agencies that want to discover athletes by sport and enquire about campaign or sponsorship collaborations.

The platform is relevant in the South African sports market, where it has been used to support funding initiatives for athletes and teams. MatchKit was founded in 2020 in Johannesburg and won the 2023 Sports Technology Awards “Start-Up of the Year”.