Lov.cash

Lov.cash is a blockchain-powered financial and commerce platform for FMCG brands, wholesalers, and informal traders that digitises ordering, payments, and rewards across the supply chain.

Key capabilities include:

• Digital ordering and eCommerce marketplace for traders to buy stock and access supplier offers from a mobile app
• Real-time payments designed to reduce cash handling and speed up settlement across wholesale transactions
• Instant cash-back rewards funded by suppliers and redeemable at local stores to drive repeat purchases
• Blockchain-backed traceability that records transactions for transparency and auditability, plus data insights to help suppliers understand purchasing patterns and forecast demand

Available on Android (via Google Play).

Target users include FMCG brands and wholesalers that want better visibility and promotional control across distribution, and spaza shop owners, informal traders, and consumers who need cashless purchasing and reward-based loyalty in day-to-day trade.

Notable in South Africa’s informal trade context, the platform positions itself around digitising cash-dependent wholesale activity and publicly highlights a partnership with PepsiCo South Africa to support operations serving 150,000+ independent retailers, alongside reported outcomes such as faster payments and increased sales when cash-back incentives are offered (results may vary).