What is LOOKA and how does it work?

LOOKA is a pan-African research platform offering tools like LOOKA SURVEY for quantitative research, LOOKA HUB for desk research, and LOOKA PANEL for qualitative research. It helps startups and SMEs access market research through surveys, data collection by trained surveyors, and analysis via a SaaS platform. Users can sign up on the website to use these tools for consumer insights.

How much does LOOKA cost?

LOOKA’s pricing is not publicly standardized on a simple fixed plan page; it operates more like a custom service / research or survey-based platform, where pricing is typically quote-based depending on project size and requirements, rather than fixed subscription tiers.

What countries does LOOKA operate in?

LOOKA operates across Africa, with headquarters in Dakar, Senegal.

How do I sign up for LOOKA?

Visit getlooka.com and sign up directly on the platform to access the research tools.

Who is LOOKA best suited for?

LOOKA is best suited for African startups, SMEs, and agencies needing market research and consumer insights.

How do I contact LOOKA support?

Contact LOOKA support through the website or by phone at +221 77 713 94 09.

Does LOOKA have a plan for teams or businesses?

Yes, LOOKA is positioned as a research/survey service for organizations, so it is designed for business and enterprise use cases rather than individual consumers.

LOOKA

🌍 Pan-African

A web-based market research platform for businesses running online and field surveys, recruiting African participants, and accessing consumer insights across 20+ countries.

Use it on:Web

Is LOOKA right for you?

Best for

Market research teams
Brands testing ideas
Researchers running surveys
Teams needing African panel
Field survey projects

What it does well

Recruit African respondents
Online and field surveys
20+ country reach
Consumer insights access
Web-based survey setup

Things to check

Panel targeting options
Respondent quality controls
Survey language support
Fieldwork partner coverage
Data export formats

LOOKA is a web-based market research platform for businesses that need quantitative and qualitative research with access to African consumers across multiple countries.

Key capabilities include:

Online surveys and field surveys for collecting quantitative data, supported by a field force of 400+ trained surveyors and coverage across 20+ African countries.
Telephone interviews for remote data collection when in-person or online surveys are not suitable.
Participant recruitment through a panel of 500K respondents, plus tools for diary studies and AI moderated interviews for qualitative research.
Consumer insights and desk research via LOOKA Hub, designed for exploring market insights to support business decisions.

Available on Web.

The product targets B2B teams, including startups, SMEs, and larger organizations conducting market research in Africa.

It is notable for combining survey creation, participant recruitment, and an on-the-ground field network with broad country coverage and local language support, helping teams close the African data gap with more transparent, accessible research operations.

Social Links:

Categories:

AI & Analytics

Features & Business Model:

ai-powered b2b business-intelligence saas