What is Howler and how does it work?

Howler is an event ticketing and cashless payment platform. You create events, sell tickets online with configurable types, accept payments via credit card, EFT, SnapScan, Zapper, LayUp, or in-store options, and manage cashless transactions at events using RFID wristbands.

How much does Howler cost?

Howler charges organizers 5% per ticket sale plus payment processing fees of around 2.5% + VAT, with zero fees for free online events, donations, and online vouchers (bank charges apply). Custom fee structures are available; vendor fees are set by organizers and may include the Howler fee.

What countries does Howler operate in?

Howler operates in Southern Africa with payment options like Zapper and SnapScan, and Europe with options like Klarna.

How do I sign up for Howler?

Visit organisers.howler.co.za to get started, select a package, and set up your organizer profile. Organizers receive a personal account manager for setup.

Who is Howler best suited for?

Howler is best suited for event organizers hosting in-person festivals, online streams, or get-togethers needing ticketing, cashless payments, and marketing tools.

How do I contact Howler support?

Email the support team at team@howler.co.za.

Does Howler have a plan for teams or businesses?

Yes, Howler offers plans for organizers and vendors at events, with features like account managers and custom fees for businesses.

Howler

🇿🇦 South Africa

An event technology platform for organizers and attendees to sell and buy tickets, manage RFID cashless payments, control access, discover events, and cash out online.

Use it on:Web Android· 3.3 iOS· 4.5

Is Howler right for you?

Best for

South African event organisers
Festival promoters
Venue operators
Cashless event teams
Ticket buyers

What it does well

Online ticket sales
RFID cashless payments
Event access control
Event discovery
Online cash outs

Things to check

RFID wristband setup
Payout timing
Refunds handling
White-label options
Door scan hardware

Howler is an end-to-end event technology platform for event organizers and attendees, combining ticketing, RFID cashless payments, access control, and event discovery in one system.

Key capabilities include:

Online ticketing for festivals, nightlife, music, lifestyle, and active events, with event pages for ticket sales and support for online payments.
RFID cashless payments that let attendees top up cashless wallets and cash out online, designed for fast on-site vendor transactions.
Access control using RFID wristbands or lanyards to manage entry and zones.
Howler Stream for white-labelled virtual events, including ticketing, live or on-demand streaming, and audience engagement tools.

Available on Web, with apps on Android and iOS.

Built for a B2B2C audience, it serves event organizers who need ticketing, cashless payment operations, and access control, and consumers who want to discover events, buy tickets, and manage cashless spend.

In the Southern African events market (including South Africa and Namibia listings), it is notable for reported scale, including 2.5M+ tickets issued, 10M+ cashless transactions, and R1.5B+ in payments processed, plus recognition as a Techstars startup and finalist in the FNB Innovation Awards and Visa Everywhere Initiative.

As of Jul 6, 2026, Howler is rated 4.5 on the App Store from 2 reviews and 3.3 on Google Play from 53 reviews with 10K+ installs.

Phone:+27 11 880 2199

Social Links:

Categories:

Media & Entertainment

Features & Business Model:

b2b2c event-management marketplace saas white-label