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Run ticketing, voting, and registrations from one system
An event technology platform for organizers and attendees to sell and buy tickets, manage RFID cashless payments, control access, discover events, and cash out online.
Howler Product Overview
Is Howler Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African event organisers
- Cashless festival operators
What It Does Well
- Online ticket sales
- RFID cashless payments
Things to Check
- RFID hardware included
- Payout timing
About Howler
Howler is an end-to-end event technology platform for event organizers and attendees, combining ticketing, RFID cashless payments, access control, and event discovery in one system.
Key capabilities include:
- Online ticketing for festivals, nightlife, music, lifestyle, and active events, with event pages for ticket sales and support for online payments.
- RFID cashless payments that let attendees top up cashless wallets and cash out online, designed for fast on-site vendor transactions.
- Access control using RFID wristbands or lanyards to manage entry and zones.
- Howler Stream for white-labelled virtual events, including ticketing, live or on-demand streaming, and audience engagement tools.
Available on Web, with apps on Android and iOS.
Built for a B2B2C audience, it serves event organizers who need ticketing, cashless payment operations, and access control, and consumers who want to discover events, buy tickets, and manage cashless spend.
In the Southern African events market (including South Africa and Namibia listings), it is notable for reported scale, including 2.5M+ tickets issued, 10M+ cashless transactions, and R1.5B+ in payments processed, plus recognition as a Techstars startup and finalist in the FNB Innovation Awards and Visa Everywhere Initiative.
Howler Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
Official Links
What it does
African alternative to
Pricing & Fees
Variable pricingEvent ticket pricing varies heavily by listing, starting from free tiers up to specific ticket fees (e.g., R2000). The backend software service charges, ticket issuance cuts, and cashless transactional processing fees are not publicly disclosed.
As of Oct 5, 2026, Howler is rated 4.5 on the App Store from 2 reviews and 3.5 on Google Play from 59 reviews with 10K+ installs.
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Howler Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataHowler has 1 recorded funding event. The latest was Series B in Feb 2020.
- Total Raised:
- Undisclosed
- Latest Round:
- Series B
Howler Investors & Funding Rounds
Series BUndisclosedFeb 2020
Howler Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source dataFrequently Asked Questions About Howler
Howler is an event ticketing and cashless payment platform. You create events, sell tickets online with configurable types, accept payments via credit card, EFT, SnapScan, Zapper, LayUp, or in-store options, and manage cashless transactions at events using RFID wristbands.
Howler charges organizers 5% per ticket sale plus payment processing fees of around 2.5% + VAT, with zero fees for free online events, donations, and online vouchers (bank charges apply). Custom fee structures are available; vendor fees are set by organizers and may include the Howler fee.
Howler operates in Southern Africa with payment options like Zapper and SnapScan, and Europe with options like Klarna.
Visit organisers.howler.co.za to get started, select a package, and set up your organizer profile. Organizers receive a personal account manager for setup.
Howler is best suited for event organizers hosting in-person festivals, online streams, or get-togethers needing ticketing, cashless payments, and marketing tools.
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