A travel ancillary distribution platform for airlines and travel sellers to integrate travel insurance and 80,000+ extras via API, white-label web, and agent portal.

Hepstar Product Overview

Is Hepstar Right for You?

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Best For

  • Airlines
  • Travel agencies

What It Does Well

  • Single insurance integration
  • Large extras catalog

Things to Check

  • Extras available in South Africa
  • Insurance partners offered

About Hepstar

Screenshot of Hepstar website

Hepstar is a travel ancillary distribution and revenue optimisation platform for travel businesses that want to merchandise and sell travel insurance and value added travel extras across multiple sales touchpoints.

Key capabilities include:

  • Single integration to global supply, giving access to 80,000+ product variations across 21 categories, aggregating content from multiple travel insurance and ancillary suppliers.
  • Ancillary revenue optimisation tools, including data analysis, product personalisation (for segments such as business traveller, budget traveller, young couple, and family), plus A/B and multivariate testing to improve conversion and yield.
  • Multiple sales channels, including booking-flow sales via API, standalone sales via a device-responsive white-label web solution (including deep-linking), and back-office sales via an access-controlled Agent Portal.
  • Sales dashboard for monitoring real-time sales performance across channels.

Available via API for booking flow integrations, plus web-based white-label and agent portal applications.

Target users include airlines, online travel agencies (OTAs), mobility providers, and other travel distributors that want to add cancellation cover, lounge access (including SmartDelay), eSIMs, flight tracking, airport transfers, baggage services, carbon offsetting, and related ancillaries to their customer journey.

Notable in an African context, the company is headquartered in Cape Town, South Africa and supports travel brands operating across Sub-Saharan Africa and international markets by providing one integration for ancillary supply and ongoing optimisation of ancillary performance.

Hepstar Facts

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Frequently Asked Questions About Hepstar

Hepstar is a travel ancillary distribution and revenue optimisation platform that lets travel businesses sell travel insurance and a wide range of travel extras through a single integration. It works by aggregating global product content from multiple suppliers, then using data analysis, personalisation, and continuous A/B/multivariate testing to merchandise these ancillaries across booking-flow API integrations, a standalone white-label web solution, and an agent portal.

Hepstar is headquartered in Cape Town, South Africa and operates across Sub-Saharan Africa and broader international markets. It has verified clients and partnerships in Africa, Europe, the GCC region, and Australia, but a full country-by-country list is not publicly detailed.

You can get started with Hepstar by contacting the team to discuss integration and partnership options, typically via email or the contact options on their website. Implementation then involves integrating their API or using the white-label web solution or agent portal within your existing customer journey.

Hepstar does not offer a dedicated mobile app for end users on iOS or Android. Its solutions are provided via API integrations into booking flows and browser-based white-label and agent portal web applications that are device responsive.

Hepstar is best suited for travel businesses that want to sell travel insurance and ancillary products to their customers, such as airlines, online travel agencies, mobility providers, bus and rail operators, car rental platforms, insurers, and other travel distributors. It is particularly relevant for companies looking to optimise ancillary revenue through data-driven merchandising and personalisation.

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