GOB

GOB is a free, mobile-first online store platform for Nigerian businesses that want to sell directly to customers with their own branded storefront and payments.

Key capabilities include:

• Free online storefront with a custom URL (for example, gob.ng/store/yourname) that can be shared on WhatsApp, Instagram, Facebook, and other channels
• Catalog management for unlimited products, including photos, descriptions, categories and subcategories, plus product variations (such as size and colour) with separate pricing and stock counts
• Integrated payments and payouts that support card, bank transfer, USSD, and GOB Wallet, plus an optional pay on delivery workflow; customer payments settle instantly to the wallet with 24/7 withdrawals to Nigerian bank accounts
• Operations tools for order management with instant order alerts, customer tracking, sales analytics, coupon codes, staff roles and permissions, invoice generation, and SEO fields (store and product titles, meta descriptions)

Available on Android, iOS, and the Web.

It targets Nigerian micro, small, and medium businesses including food vendors, restaurants, fashion and beauty sellers, electronics dealers, artisans, service providers, and digital product creators.

Notable for the Nigerian market, it positions itself as not a marketplace, merchants keep ownership of their brand and products, and it is marketed as free forever (no monthly fees or setup costs) with revenue coming from transaction fees only when sales occur. An optional Premium plan costs ₦5,000 per month, and extra store slots cost ₦10,000 each. It also supports local requirements such as KYC via NIN or BVN to unlock payments, and offers Shipbubble integration to show live courier rates at checkout with delivery status updates.