What is GiftPesa and how does it work?

GiftPesa is a digital gifting platform that allows individuals and businesses to create and send gift vouchers via text message. Recipients receive vouchers on their phone and can redeem them partially or fully at over 3,000 merchants across Kenya, including restaurants, fuel stations, clothing stores, and supermarkets.

Does GiftPesa have a mobile app?

GiftPesa does not have a traditional mobile app. Instead, you access it through USSD by dialing 48318# on any phone, or through the M-Pesa app.

Who is GiftPesa best suited for?

GiftPesa is suited for businesses looking to reward employees or customers, as well as individuals who want to send gifts to friends and family. It's designed for corporate gifting, loyalty programs, and personal gifting.

Does GiftPesa have a plan for teams or businesses?

Yes, GiftPesa offers business accounts with features including bulk voucher distribution to multiple recipients, real-time redemption tracking, and no limits on the number of vouchers you can send.

Does GiftPesa offer an API or integrations?

Yes, GiftPesa offers a public API. View the official GiftPesa API documentation for endpoints, authentication, and integration guides.

GiftPesa

🇰🇪 Kenya

A Kenyan digital voucher platform for businesses and individuals to create, send, and redeem vouchers via phone at 3,000+ merchant outlets, with tracking and reports.

Use it on:Web API

Is GiftPesa right for you?

Best for

Kenyan businesses
Customer loyalty programs
Bulk voucher sends
Staff rewards
Personal gifting

What it does well

Instant phone vouchers
Voucher creation tools
USSD voucher redemption
3,000+ merchant outlets
Tracking and reports

Things to check

Merchant outlet locations
Voucher redemption steps
USSD phone compatibility
Reporting detail level
Bulk send limits

GiftPesa is a Kenyan fintech platform for businesses and individuals to create, buy, share, disburse, and redeem digital vouchers for corporate rewards and personal gifting.

Key capabilities include:

Digital vouchers redeemable at 3,000+ merchant outlets in Kenya, with category coverage that includes supermarkets, cafes and restaurants, fuel stations, clothing, electronics, pharmacies, and more
Instant delivery to recipients’ phones, with no expiry and partial redemption, so recipients can spend in multiple transactions while receiving real-time balance updates
Bulk voucher disbursement to multiple recipients for programs such as employee rewards, customer appreciation, and loyalty rewards, plus PDF summary reports to support tracking and audit needs
Custom messaging and merchant filtering, helping senders tailor gift notes and guide recipients to suitable redemption options
USSD access via 48318# for buying, gifting, and redeeming on feature phones and smartphones

Available on Web (business portal) and via API (developer integration).

Target users include corporates and teams (HR, marketing, insurers, and other organisations running reward or disbursement programs) and individuals sending gifts, with voucher recipients redeeming at participating merchants.

Notable in Kenya for enabling voucher-based rewards and disbursements without physical voucher distribution, backed by a large in-country merchant network and referenced customer use cases that include Safaricom PLC, AAR Insurance, Vivo Energy Kenya, and Jubilee Life Insurance.

Phone:+254 793 672742

Social Links:

Categories:

Fintech

Features & Business Model:

b2b2c bulk-payments loyalty-rewards saas ussd