GiftPesa

GiftPesa is a Kenyan fintech platform for businesses and individuals to create, buy, share, disburse, and redeem digital vouchers for corporate rewards and personal gifting.

Key capabilities include:

• Digital vouchers redeemable at 3,000+ merchant outlets in Kenya, with category coverage that includes supermarkets, cafes and restaurants, fuel stations, clothing, electronics, pharmacies, and more
• Instant delivery to recipients’ phones, with no expiry and partial redemption, so recipients can spend in multiple transactions while receiving real-time balance updates
• Bulk voucher disbursement to multiple recipients for programs such as employee rewards, customer appreciation, and loyalty rewards, plus PDF summary reports to support tracking and audit needs
• Custom messaging and merchant filtering, helping senders tailor gift notes and guide recipients to suitable redemption options
• USSD access via 48318# for buying, gifting, and redeeming on feature phones and smartphones

Available on Web (business portal) and via API (developer integration).

Target users include corporates and teams (HR, marketing, insurers, and other organisations running reward or disbursement programs) and individuals sending gifts, with voucher recipients redeeming at participating merchants.

Notable in Kenya for enabling voucher-based rewards and disbursements without physical voucher distribution, backed by a large in-country merchant network and referenced customer use cases that include Safaricom PLC, AAR Insurance, Vivo Energy Kenya, and Jubilee Life Insurance.