A WhatsApp commerce and support platform for African businesses, using an AI sales agent to answer questions, take orders, and send checkout links in chat.

Ghala Product Overview

Is Ghala Right for You?

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Best For

  • Tanzanian SMEs
  • WhatsApp-based sellers

What It Does Well

  • WhatsApp order taking
  • AI chat replies

Things to Check

  • Payment options supported
  • Checkout link flow

About Ghala

Screenshot of Ghala website

Ghala is a WhatsApp-based commerce and customer communication platform for merchants, service businesses, and teams that sell or support customers through WhatsApp.

Key capabilities include:

  • AI Sales Agent that shares a synced catalog, answers product questions, takes orders, and sends checkout links directly inside WhatsApp chats.
  • Storefront, catalog, and orders tools, including product and stock management, customer profiles, and a hosted storefront that stays in sync with the catalog.
  • Payments that let customers pay by mobile money or card, with payouts to the merchant’s bank.
  • Messaging at scale with AI Auto-Reply for contextual support, human handover to live agents in a shared inbox, plus bulk WhatsApp campaigns using approved templates, segmentation, personalization, and real-time delivery, read, and reply analytics.

Available via Web dashboard, Android and iOS app (Ghala Merchant), and a REST API built on the official WhatsApp Business Cloud API (with signed webhooks and API reference documentation).

It targets Tanzanian and East African online sellers, restaurants and takeaways, salons/clinics/service businesses, customer support teams, agencies, and developers/startups that need WhatsApp messaging and commerce workflows.

Notable in the region, it is operated from Dar es Salaam by Neurotech Company Limited and positions itself as an official WhatsApp Business Solution Provider, with publicly stated usage metrics including 75M+ TZS in sales processed, 4,000+ orders, and 190+ live shops.

Ghala Facts

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African alternative to
Pricing & Fees
TZS 29,900 / monthConnecting a WhatsApp number is free with no setup fee. The optional dashboard is TZS 29,900 a month per workspace. Meta's conversation fees are billed separately.

As of Sep 21, 2026, Ghala is rated 5.0 on the App Store from 3 reviews and 4.4 on Google Play from 7 reviews with 1K+ installs.

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Frequently Asked Questions About Ghala

Ghala is a WhatsApp-based commerce and customer communication platform that uses an AI sales agent to answer questions, take orders, and send checkout links so your WhatsApp chats turn into paid orders. You connect your WhatsApp number, set up your catalog and storefront, then use the web dashboard, Android and iOS app, or API to manage products, orders, payments, and customer conversations in one place.

Connecting a WhatsApp number to Ghala is free, with no setup or transaction fees from Ghala. The published pricing shows a flat workspace fee of TZS 29,900 per month per dashboard/workspace, while Meta’s WhatsApp conversation charges are billed separately by Meta.

Ghala is based in Dar es Salaam, Tanzania and focuses on merchants and businesses whose customers are on WhatsApp, with particular emphasis on Tanzanian and East African markets. It is designed for use wherever you and your customers can use WhatsApp, but its payments and operations are optimized for Tanzania and neighboring countries.

You can sign up for Ghala by going to ghala.io and creating an account, then connecting your WhatsApp number and setting up your catalog and storefront. If you are a developer, you can also follow the API reference and help center to onboard your WhatsApp number through the Ghala Developer REST API.

Yes, Ghala has a mobile app. The Ghala Merchant app is available on Android via Google Play and iOS via the Apple App Store.

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