A Nigerian VTU and bill payment platform for individuals and small businesses to buy data and airtime, pay electricity and cable TV, send bulk SMS, and buy exam pins.

First-sub is a Nigerian virtual top-up (VTU) and digital payments platform for individuals and small businesses that want to buy data and airtime, pay bills, and access everyday digital services from a wallet.
Key capabilities include:
Available on Web (via app.first-sub.com) and .
It targets Nigerian consumers who regularly buy data and pay bills, as well as agents and small businesses that need resale tools and bulk messaging.
Notable in Nigeria for combining VTU, utility payments, cable subscriptions, bulk SMS, and exam PIN purchases in one place, with local coverage for major Nigerian mobile networks and pricing in Naira.
As of Jun 23, 2026, First-sub is rated 4.3 on Google Play from 237 reviews with 50K+ installs.
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