Fertitude

Fertitude is a women’s reproductive health and fertility tracking mobile app for people who want to understand their menstrual cycle, track symptoms, and get guidance across fertility, hormonal health, sexual health, pregnancy, and postpartum.

Key capabilities include:

• Advanced period tracking with ovulation predictions, fertility windows, and cycle pattern recognition to help users monitor changes across cycle phases.
• Kiki AI chat assistant for instant responses to questions about the body, symptoms, and moods, positioned as an always-available guide.
• Expert care access through 1:1 consultations and video sessions with specialists listed on the platform, including fertility strategists, endocrinologists, pelvic floor physiotherapists, and clinical psychologists.
• Medically-backed learning via curated programs and articles delivered based on a user’s journey and cycle phase, supported by a health library and quizzes.

Available on Android and iOS.

The product primarily serves B2C users, especially women who are trying to conceive, tracking cycles, managing PCOS-related concerns, or seeking judgement-free reproductive health information, with additional offerings for employers and partners.

It is notable for combining cycle tracking, AI-guided Q&A, specialist consultations, and community support in a format designed around African women’s health realities, with direct access to clinicians and medically-backed resources in one app.