EasyEquities
A South African investing platform for retail investors to buy and sell shares, ETFs, fractional shares, crypto, and property with multi-currency support.

Is EasyEquities right for you?
Best for
- South African retail investors
- First-time investors
- Small-amount investing
- Multi-currency investors
- Local and global markets
What it does well
- Buy and sell shares
- Fractional share investing
- ETF investing
- Crypto investing
- Property investing
Things to check
- Asset availability in-app
- Multi-currency funding options
- Fees per trade
- Withdrawal and settlement times
- Minimum account funding
EasyEquities is a South African online investment platform for retail investors who want to buy and sell local and international assets through a single account.
Key capabilities include:
- Fractional investing in shares (fractional security rights) with no minimum spend, making it possible to start with small amounts.
- Access to multiple asset types including JSE-listed and international shares, ETFs, crypto bundles, unit trusts, and fractional property investments.
- Multi-currency wallets and EasyFX currency conversion for investing in ZAR, USD, GBP, EUR, and AUD.
- Trading and portfolio tools such as live snapshot pricing (with exchange-specific delays), price alerts, recurring investments, market and limit orders, and portfolio tracking.
Available on Web, Android, and iOS.
Targeted at individual investors in South Africa, including those looking for international market exposure (United States, United Kingdom, Australia, and Europe).
Notable in the South African market context, the platform is a product of First World Trader (Pty) Ltd (authorized FSP 22588, registered credit provider NCRCP12294, licensed ODP 44) and operates as a subsidiary of Purple Group Limited, which is listed on the JSE.
As of Jun 22, 2026, EasyEquities is rated 3.1 on the App Store from 41 reviews and 3.6 on Google Play from 6.5K reviews with 1M+ installs.
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