Celcom Africa

Celcom Africa is a Kenyan-headquartered bulk SMS and enterprise messaging platform for businesses that need high-volume customer communication, including OTPs, banking alerts, payment notifications, and marketing campaigns.

Key capabilities include:

• Bulk SMS campaigns in Kenya across Safaricom, Airtel, and Telkom, with segmentation and real-time delivery reports for promotional and transactional messaging.
• A2P SMS gateway and developer APIs for application-to-person messaging, supporting REST API, SMPP, and webhooks, plus SDKs for PHP, Python, Node.js, Java, and .NET.
• Multi-channel messaging from one environment, including WhatsApp Business API, Bulk Email, SMS, and USSD and shortcodes, with campaign tracking such as delivery and engagement.
• Till/Paybill SMS integration to trigger automated SMS receipts and payment alerts for M-Pesa Till and Paybill transactions.

Available on Web (dashboard and login portal) and via API (REST and SMPP).

Target users include banks and fintechs, schools, healthcare providers, retailers, e-commerce teams, NGOs, SMEs, corporates, and resellers that want to offer bulk messaging services through a white-label program.

It is notable in the African market for its focus on Kenyan network coverage with a broader footprint across 54 African markets, plus published reliability metrics such as a 99.9% uptime SLA and usage-based pricing advertised from KES 0.25 to 0.60 per SMS (with trial credits mentioned on signup).