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A B2B e-commerce marketplace in Egypt where retailers and HORECA businesses browse, compare, and order FMCG products from wholesalers and producers 24/7.

Cartona is a B2B e-commerce marketplace in Egypt that connects retailers and HORECA buyers with FMCG producers, wholesalers, and suppliers to purchase merchandise online at any time.
Key capabilities include:
Available on Web, Android (Google Play), and iOS (App Store).
Designed for retail stores (including mom-and-pop shops), hotels, restaurants, and cafes, plus wholesalers, FMCG companies, and suppliers selling into traditional trade.
Notable in Egypt’s market for its scale and partnerships, the marketplace reports 150,000+ retail users, 4,500+ suppliers, 300+ company partnerships, 50,000+ products, and operations across 18 cities, and it announced an $8.1 million Series A extension in July 2024.
DD Dave found 3 people at Cartona, including 3 C-Suite. See how we get product data
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DD Dave found 12 articles about Cartona, from Jul 2022 to Aug 2024. See how we get product data
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DD Dave found 3 positions at Cartona across 1 location. See how we get product data
| Title | Posted |
|---|---|
| Telesales Agent | Mar 16, 2026 |
| Key Account Manager | Mar 16, 2026 |
| Companies Account Manager | Mar 12, 2026 |
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DD Dave found that Cartona has raised $22.1M across 3 rounds, backed by 8 investors. Their latest round was a Series A in Jul 2024. See how we get product data