Cartona

Cartona is a B2B e-commerce marketplace in Egypt that connects retailers and HORECA buyers with FMCG producers, wholesalers, and suppliers to purchase merchandise online at any time.

Key capabilities include:

• 24/7 product browsing and ordering, letting retailers compare and buy small or bulk quantities from multiple suppliers in one place.
• Order lifecycle management, so buyers and sellers can receive, track, and complete orders through the platform.
• Inventory management via an ERP system for wholesalers and suppliers, including real-time stock visibility.
• Embedded finance, including BNPL (buy now, pay later), plus cash and credit ordering options to support working capital needs.

Available on Web, Android (Google Play), and iOS (App Store).

Designed for retail stores (including mom-and-pop shops), hotels, restaurants, and cafes, plus wholesalers, FMCG companies, and suppliers selling into traditional trade.

Notable in Egypt’s market for its scale and partnerships, the marketplace reports 150,000+ retail users, 4,500+ suppliers, 300+ company partnerships, 50,000+ products, and operations across 18 cities, and it announced an $8.1 million Series A extension in July 2024.

As of Jul 6, 2026, Cartona is rated 4.0 on the App Store from 4 reviews and 3.3 on Google Play from 2.1K reviews with 100K+ installs.