Cartona
A B2B e-commerce marketplace in Egypt where retailers and HORECA businesses browse, compare, and order FMCG products from wholesalers and producers 24/7.
Cartona Product Overview
Is Cartona Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Egyptian retailers
- HORECA buyers
What It Does Well
- Wholesale FMCG marketplace
- 24/7 online ordering
Things to Check
- Credit eligibility rules
- Repayment terms
About Cartona
Cartona is a B2B e-commerce marketplace in Egypt that connects retailers and HORECA buyers with FMCG producers, wholesalers, and suppliers to purchase merchandise online at any time.
Key capabilities include:
- 24/7 product browsing and ordering, letting retailers compare and buy small or bulk quantities from multiple suppliers in one place.
- Order lifecycle management, so buyers and sellers can receive, track, and complete orders through the platform.
- Inventory management via an ERP system for wholesalers and suppliers, including real-time stock visibility.
- Embedded finance, including BNPL (buy now, pay later), plus cash and credit ordering options to support working capital needs.
Available on Web, Android (Google Play), and iOS (App Store).
Designed for retail stores (including mom-and-pop shops), hotels, restaurants, and cafes, plus wholesalers, FMCG companies, and suppliers selling into traditional trade.
Notable in Egypt’s market for its scale and partnerships, the marketplace reports 150,000+ retail users, 4,500+ suppliers, 300+ company partnerships, 50,000+ products, and operations across 18 cities, and it announced an $8.1 million Series A extension in July 2024.
Cartona Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataAs of Oct 5, 2026, Cartona is rated 4.2 on the App Store from 5 reviews and 3.3 on Google Play from 2.2K reviews with 500K+ installs.
Recent Reviews for Cartona
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Cartona Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataCartona has raised $22.1M across 5 recorded funding events. The latest was Series A in Jul 2024.
- Total Raised:
- $22.1M
- Latest Round:
- Series A
Cartona Investors & Funding Rounds
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Cartona Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source data
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Latest Cartona News & Updates
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Jobs at Cartona
| Title | Posted |
|---|---|
| HORECA Supply Account Manager | Sep 12, 2026 |
| microfinance project specialist | Sep 1, 2026 |
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Frequently Asked Questions About Cartona
Cartona is a B2B e-commerce marketplace that connects retailers with FMCG producers, wholesalers, and suppliers in Egypt. Retailers use a mobile app to browse products, place orders, manage inventory, and access embedded financing like buy now pay later. Suppliers benefit from real-time data, order tracking, and sales optimization tools.
Cartona is free for retailers to download and use, with the company primarily generating revenue through commissions, supplier services, and related business offerings rather than charging users a standard subscription fee.
Cartona operates in Egypt, with presence in 17 cities.
To sign up, download the application from the Google Play Store or Apple App Store and register with your business details.
Yes, Cartona is available on iOS and Android. You can download Cartona on the App Store for iPhone, or get it on Google Play for Android.
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