An on-demand security response network that lets enterprises trigger and manage real-time private security and medical response via API integrations or a white-label app.
AURA Product Overview
Is AURA Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Enterprises with sites
- Property managers
What It Does Well
- On-demand security dispatch
- Medical response dispatch
Things to Check
- Response coverage zones
- Dispatch speed targets
About AURA
AURA is an on-demand security response network for enterprises that need real-time private security and private medical response for people, sites, and assets.
Key capabilities include:
- People protect for one-tap emergency alerts that connect users to vetted response partners for security response or medical response
- Property protect for alarm response, including live intervention for real-time verification and a single system of record for response activity
- Integrations and activation tools, including API integrations (developer documentation available) and phone call activation, plus a standalone white-label mobile app for branded end-user activation
- Customer platform for managing users or sites, monitoring alerts and responder activity in real time, and accessing insights and reporting
Available via web consoles (customer and responder tools), API integrations, and a white-label mobile app (mobile OS not specified).
It targets B2B and B2B2C teams such as alarm and security companies, OEM and smart home security platforms, financial and risk services providers, facility and property managers, and large organisations that want to embed physical response into existing products and operations.
AURA operates across South Africa, Kenya, the United States, and the United Kingdom, and offers Global SOS for multi-market, multilingual incident management combined with local on-the-ground response. The platform also references an embedded e-panic partnership with Uber and customer relationships including Tracker and OUTsurance, signalling adoption by major consumer and enterprise platforms in Africa.
AURA Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataRecent Reviews for AURA
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AURA Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataAURA has raised $19M across 8 recorded funding events. The latest was Series B in May 2025.
- Total Raised:
- $19M
- Latest Round:
- Series B
AURA Investors & Funding Rounds
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AURA Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source data
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Latest AURA News & Updates
Liners collects product news from official company updates and trusted publications. We refresh coverage as new articles are published. How we source dataJobs at AURA
| Title | Posted |
|---|---|
| Case Manager - Control Room | Aug 20, 2026 |
| Service Centre Operator | Jul 30, 2026 |
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Frequently Asked Questions About AURA
AURA is an on-demand security and medical response network that lets enterprises trigger real-time private security and medical help for people, sites, and assets. It works by connecting your users or locations, via APIs or a white-label app, to a vetted nationwide network of private responders who are dispatched and monitored through Aura’s centralized platform.
AURA currently operates in South Africa, Kenya, the United States, and the United Kingdom, and also offers a Global SOS option for multi-market deployments.
You sign up for AURA at the enterprise level by engaging with their sales or partnerships team through the main website, where you can request a demo or discuss integration and rollout. End users typically get access through their employer, service provider, or a partner app that has Aura embedded, rather than signing up directly as individuals.
Yes, AURA provides a white-label mobile app that organizations can brand and offer to their users for one-tap emergency activation. The specific app stores and mobile operating systems are not listed publicly.
AURA is best suited for businesses and organizations that need to offer physical security and medical response at scale, such as alarm and security companies, OEM and smart home platforms, financial and risk services providers, and facilities or property managers. It also fits large enterprises and platforms that want to embed emergency response into their own apps or services for customers or staff.
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