AURA

AURA is an on-demand security response network for enterprises that need real-time private security and private medical response for people, sites, and assets.

Key capabilities include:

• People protect for one-tap emergency alerts that connect users to vetted response partners for security response or medical response
• Property protect for alarm response, including live intervention for real-time verification and a single system of record for response activity
• Integrations and activation tools, including API integrations (developer documentation available) and phone call activation, plus a standalone white-label mobile app for branded end-user activation
• Customer platform for managing users or sites, monitoring alerts and responder activity in real time, and accessing insights and reporting

Available via web consoles (customer and responder tools), API integrations, and a white-label mobile app (mobile OS not specified).

It targets B2B and B2B2C teams such as alarm and security companies, OEM and smart home security platforms, financial and risk services providers, facility and property managers, and large organisations that want to embed physical response into existing products and operations.

AURA operates across South Africa, Kenya, the United States, and the United Kingdom, and offers Global SOS for multi-market, multilingual incident management combined with local on-the-ground response. The platform also references an embedded e-panic partnership with Uber and customer relationships including Tracker and OUTsurance, signalling adoption by major consumer and enterprise platforms in Africa.