What is Yazi and how does it work?

Yazi is a WhatsApp‑native market research platform that lets you run surveys, AI‑moderated interviews, and diary studies through participants’ WhatsApp, while you script, launch, and analyze everything from a web app. You design the study in the browser, participants respond in WhatsApp using text, voice, images, video, and other formats, and Yazi’s AI summarizes and analyzes the data in real time for reporting.

How much does Yazi cost?

Pricing is paid but not listed publicly. To get costs for your use case, you need to book a demo and discuss pricing with the Yazi team.

What countries does Yazi operate in?

Yazi operates in markets where WhatsApp is widely used, with explicit coverage across at least 15–25+ countries. It highlights active panel reach and operations in South Africa, Nigeria, Kenya, India, Brazil, Mexico, Indonesia, the United Kingdom, and additional WhatsApp‑heavy markets.

How do I sign up for Yazi?

To sign up, you request access by booking a demo from the Yazi website, after which the team will set up an account and onboard you. Self‑serve instant signup is not advertised.

Does Yazi have a mobile app?

Yazi does not offer its own standalone mobile app. Researchers use a web app in the browser, and participants take part via the standard WhatsApp app on their phones or desktops.

Who is Yazi best suited for?

Yazi is best suited for B2B research teams such as research agencies, CX and insights teams, product and UX researchers, and enterprises that need to run qualitative and quantitative research in WhatsApp‑heavy markets. It is particularly useful for organizations conducting customer or market research in countries where WhatsApp is a primary communication channel.

How do I contact Yazi support?

You can contact Yazi support by emailing them at support@askyazi.com or by using the contact form on their official website.

Does Yazi have a plan for teams or businesses?

Yes, Yazi is built for teams and business use, including research agencies and enterprise insights teams. It supports multi‑stakeholder workflows, role‑based access, and compliance features suitable for organizational and enterprise deployments.

Yazi: Overview, Features, Pricing & Funding

Use it on:WebChat Based

Yazi is a WhatsApp-native market research platform for research agencies, CX and insights teams, and product and UX researchers who need faster data collection and analysis in WhatsApp-heavy markets.

Key capabilities include:

WhatsApp surveys that render as natural chat conversations and support skip logic, piping, randomization, and real-time performance insights, plus question types such as single and multi-select, open text, rating scales (NPS and Likert), voice notes, images, video, GPS location pins, and file uploads
AI Interviewer for adaptive, moderator-style depth interviews on WhatsApp, asking follow-ups based on prior answers and scaling to 100+ interviews per hour, with voice support and live theming
Diary studies on WhatsApp for multi-day, in-the-moment feedback, capturing photo, voice, and video entries as experiences happen