A WhatsApp-native market research platform for research teams to run surveys, AI-moderated interviews, and diary studies, then analyze results in a web app.
Yazi Product Overview
Is Yazi Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African researchers
- WhatsApp-based surveys
What It Does Well
- WhatsApp-native surveys
- AI-moderated interviews
Things to Check
- Participant WhatsApp access
- Language support
About Yazi
Yazi is a WhatsApp-native market research platform for research agencies, CX and insights teams, and product and UX researchers who need faster data collection and analysis in WhatsApp-heavy markets.
Key capabilities include:
- WhatsApp surveys that render as natural chat conversations and support skip logic, piping, randomization, and real-time performance insights, plus question types such as single and multi-select, open text, rating scales (NPS and Likert), voice notes, images, video, GPS location pins, and file uploads
- AI Interviewer for adaptive, moderator-style depth interviews on WhatsApp, asking follow-ups based on prior answers and scaling to 100+ interviews per hour, with voice support and live theming
- Diary studies on WhatsApp for multi-day, in-the-moment feedback, capturing photo, voice, and video entries as experiences happen
- Real-time AI reporting that transcribes and themes responses (including voice, image, and video) and produces stakeholder-ready reports while fieldwork is still running
Available via a web app for study design, launch, and analysis; participants respond in WhatsApp.
Designed for B2B research teams running qualitative and quantitative studies, including VoC programs (NPS, CSAT, brand tracking), UX research, and large-scale surveys.
Notable for African research contexts where WhatsApp penetration is high, with regional data storage (EU or South Africa), controls such as speeding and straight-lining checks, and recruiting options including an active panel across 15+ countries plus local recruitment approaches (for example, QR codes in South African spaza shops).
Yazi Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataRecent Reviews for Yazi
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Yazi Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataYazi has 1 recorded funding event. The latest was Seed in Mar 2026.
- Total Raised:
- Undisclosed
- Latest Round:
- Seed
Yazi Investors & Funding Rounds
Yazi Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source data
Latest Yazi News & Updates
Liners collects product news from official company updates and trusted publications. We refresh coverage as new articles are published. How we source dataFrequently Asked Questions About Yazi
Yazi is a WhatsApp‑native market research platform that lets you run surveys, AI‑moderated interviews, and diary studies through participants’ WhatsApp, while you script, launch, and analyze everything from a web app. You design the study in the browser, participants respond in WhatsApp using text, voice, images, video, and other formats, and Yazi’s AI summarizes and analyzes the data in real time for reporting.
Pricing varies: Research Software - Basic "from $600/month or project" (Up to 100 AI interviews or 250 survey respondents"). Audience Panels: "$6-9/response." Enterprise Research: "Bespoke Quote." "All figures above are starting prices and may increase based on personalized requirements."
Yazi operates in markets where WhatsApp is widely used, with explicit coverage across at least 15–25+ countries. It highlights active panel reach and operations in South Africa, Nigeria, Kenya, India, Brazil, Mexico, Indonesia, the United Kingdom, and additional WhatsApp‑heavy markets.
To sign up, you request access by booking a demo from the Yazi website, after which the team will set up an account and onboard you. Self‑serve instant signup is not advertised.
Yazi does not offer its own standalone mobile app. Researchers use a web app in the browser, and participants take part via the standard WhatsApp app on their phones or desktops.
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