An influencer marketing platform for brands, agencies, and creators to discover talent, manage campaigns, and sell via Creator Store with collaboration workflows.

Webfluential Product Overview

Is Webfluential Right for You?

Liners prepares and updates these highlights as product information changes. Editorial standards

Best For

  • Mauritius brands
  • Marketing agencies

What It Does Well

  • Creator discovery
  • Campaign management

Things to Check

  • Creator reach in Mauritius
  • Creator Store setup needs

About Webfluential

Screenshot of Webfluential website

Webfluential is an influencer marketing platform for brands, agencies, creator agents, and individual creators to find partners, manage collaborations, and monetize audiences.

Key capabilities include:

  • Creator search and discovery, helping businesses find influencers for specific campaign needs
  • Creator collaboration workflows to coordinate partnerships and manage campaign execution
  • Creator Store and Creator Wishlists, supporting social commerce and repeatable creator shortlists for future work
  • Campaign management and creator talent management (available on higher-tier plans), designed for agencies and creator agents managing multiple clients or creators

Available on Web, with API access included on the Agency Enterprise plan.

Target users include marketing teams at brands, influencer and creative agencies, creator agents, and creators looking to collaborate with businesses and market products or services through a storefront.

Notable in the African context, the company lists a registered address in Ebene, Mauritius, and has publicly marked its 10th anniversary (founded 2013) with an expansion focused on the creator economy in Africa, alongside a platform used by brands from 130+ countries to book influencers.

Webfluential Facts

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Webfluential Founders & Leadership Team

Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source data
Murray Legg

Frequently Asked Questions About Webfluential

Webfluential is an influencer marketing platform that connects brands, agencies, creator agents, and individual creators to run influencer campaigns and monetize creator audiences. You can use it to search for creators, manage collaborations and campaigns, and for creators to sell via a Creator Store and structured workflows.

Webfluential offers several subscription plans: Verified Business at $0 per month, Creator Agent at $59 per month, Creative Agency at $99 per month (for 3 team members, with $7 per month for each additional team member), and Agency Enterprise at $2,500 per month (for 25 team members, with $7 per month for each additional team member and access to advanced features).

Webfluential is a web-based platform that works globally and reports that brands from more than 130 countries have booked influencers through it. The company has a registered address in Ebene, Mauritius, and highlights a particular focus on the creator economy in African markets.

You can sign up for Webfluential by visiting the website and creating an account for your role (such as brand, agency, creator agent, or creator), then selecting the plan that fits your needs. The signup process is handled online through the web app.

Webfluential does not list any native mobile apps for Android or iOS, and it is primarily available as a web platform. You access it through a browser, and no separate desktop apps or browser extensions are mentioned.

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