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Ushawishi
An influencer marketing platform for Kenyan and East African brands and creators to run paid social media campaigns, manage contracts, and track performance with analytics.
Ushawishi Product Overview
Is Ushawishi Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- East African creators
- Brands running campaigns
What It Does Well
- Campaign marketplace
- Contract management
Things to Check
- Supported social platforms
- Payout timing
About Ushawishi
Ushawishi is a web-based influencer marketing platform for Kenyan and East African brands and social media content creators to collaborate on paid campaigns across major social networks.
Key capabilities include:
- Free sign-up for brands and influencers, with profile setup that captures social media accounts and audience insights
- Campaign discovery and applications, helping creators browse and apply for opportunities that match their niche and values
- Contract management and secure payments, including escrow-protected payment flows and creator payouts via M-Pesa in Kenyan Shillings
- Campaign performance tracking, with real-time analytics plus direct communication between brands and creators
- 24/7 customer support for brands and creators using the platform
Available on Web.
It targets brands, agencies, NGOs, and organizations running social media activations, as well as creators of all sizes building income from Instagram, TikTok, YouTube, Facebook, and other supported platforms.
Ushawishi is notable in Kenya for its focus on verified brands and creators, centralized payment handling to reduce payout disputes, and an impact-oriented approach that supports campaigns aligned with the UN Sustainable Development Goals.
Ushawishi Facts
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Frequently Asked Questions About Ushawishi
Ushawishi is a web-based influencer marketing platform that connects Kenyan and East African brands with social media creators for paid campaigns across major platforms like Instagram, TikTok, YouTube, and Facebook. Influencers and brands create profiles, discover or post campaigns, manage contracts, and track performance with real-time analytics, while payments are handled securely in Kenyan Shillings with escrow and M-Pesa payouts.
Ushawishi is free to join for both influencers and brands. There is no publicly documented subscription or paid pricing plan, so any campaign-specific fees or commissions are not disclosed.
Ushawishi primarily operates in Kenya, covering all 47 counties. It also supports brands and campaigns across East Africa, with references to regional hubs such as Nairobi, Kampala, and Dar es Salaam.
You can sign up for Ushawishi through its web platform by creating an account and completing your profile with social media accounts and audience insights. Sign-up is free for both influencers and brands.
Ushawishi does not have a publicly documented mobile app for Android or iOS. It is available as a web-based platform that you access through a browser.
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