How advertising works on Liners

Ads are paid placements

Liners ads let a company promote a product in labelled areas of the site. Every placement carries an "Ad" label so readers can tell it apart from product content.

Ads remain separate from user ratings, review decisions, comparison scores, alternatives similarity, and organic search relevance. The editorial standards explain this split.

Where ads appear

There are six placements:

• Top banner: a slim strip above the main navigation on every public page.
• Bottom banner: the same strip above the footer.
• Products listing: a card or row mixed into category, best, search, and alternatives listing pages.
• Product page sidebar: a compact card on a product page.
• Blog sidebar: a compact card on blog and news posts.
• All placements: every spot above in one purchase.

Sign-in, form, and advertise pages show no strips. Dashboard and admin pages show no ads.

Two kinds of ad

• A product ad promotes a product you manage on Liners. The ad is built from the listing (name, tagline, favicon) and links to the product page. It goes live without review and follows the listing: if the product is unpublished or the claim is released, the ad stops.
• A custom ad has your own name, destination, description, and button label. Liners reviews it before it goes live.

Boosts

A boost promotes one product you manage for a set number of days. It is a separate purchase from an ad and shows in five places:

• Labelled slots above the organic list on category, feature, country, best, search, and alternatives pages the product belongs to. The slots take the first positions, and the organic list continues after them with its order unchanged.
• The Featured products tab on the homepage, which shows boosted products first.
• A gold mark with a "Boosted" label on every card of the product, in place of the verified badge for the boost period.
• A "Visit website" call to action above the product page.
• The "Boosted" label on every one of these placements.

Boosting does not change ratings, reviews, verification, comparison scores, alternatives similarity, or organic order.

You buy a boost from the product's page in your business dashboard. You must manage the product, and the product must be published. Pick a date range of at least the minimum number of days. The price is a flat amount per day, with no demand adjustment and no volume discount. One boost per product runs at a time, so days already boosted cannot be booked again. Up to a set number of boosted products share the slots on a page, in a random order on every visit.

A boost stops when the product is unpublished or its claim is released, and resumes within a day once the buyer manages the product again. Refunds, disputes, and auto-renewal follow the ad rules below.

Booking

You buy ads from the advertising area of your dashboard. You need an account, not a claimed product. The Advertise page explains the spots. The booking calendar in your dashboard shows the current prices.

Pick one or more spots, then a date range for each. Booking days run in UTC. Each spot accepts a limited number of bookings per day. The calendar shows how many are left, and a full day cannot be booked. When several bookings share a spot on the same day, the placement rotates between them.

Pricing

Each spot has a base price per day. The price of a day moves with demand, within published bounds: an empty day costs less than the base, a full day costs more. Your total is the sum of the per-day prices. Longer or larger orders earn a volume discount, up to a published cap.

The checkout shows the base amount, the demand adjustment, and the discount for every spot. The price is locked for the checkout session. Tax is added at checkout where it applies, and the receipt shows it as its own line.

Payment

Liners accepts card payments through Stripe. Other payment methods may follow.

An unpaid booking holds its spots for a short time while you pay. Until then, its campaign page offers Continue payment and Cancel. If you do not pay in time, or its first day passes first, Liners cancels the booking, and you can book again with new dates.

What you see in your dashboard

Every campaign page shows its numbers for the last 30 days:

• Viewable impressions: a placement counts once when at least half of it stays on a reader's screen for one second, once per visitor session per day.
• Clicks: taps on the placement's link, once per visitor session per day. A click also counts the impression when the reader tapped before the one second passed.
• Click-through rate: clicks divided by impressions.
• Share of voice, for ads: your impressions in a placement divided by all impressions in that placement over the same 30 days. Boosts show their counts per surface instead, because boosted slots are not shared inventory.

The counts exclude known crawlers, automation, and repeated views inside one session. They come from Liners' own first-party measurement, not from an ad network, and they are meant for managing your campaign; they are not an audited traffic report. Liners keeps daily totals for a little over a year.

Review of custom ads

Liners checks whether:

• The advertiser and destination appear legitimate.
• The destination works.
• The copy matches the destination.
• The ad follows Liners rules and does not mislead users.

Liners may approve or reject the ad. We do not publish the exact checks or abuse rules. If approval lands after the booked start date, the run shifts to start on the approval day and keeps its full length. If a day in the shifted window is fully booked, the ad runs on the original dates and Liners contacts you about the missed days.

Rejection and refunds

If Liners rejects a custom ad, you receive the reason and can edit the ad and send it back for review from your dashboard. Contact hello@liners.com about any refund that may apply.

A refund ends the campaign it paid for. A payment dispute pauses the campaign while the dispute is open.

Payment does not require Liners to publish copy that breaks the ad or community rules.

Auto-renewal

You may turn on auto-renewal at checkout or later from the campaign page. If no card is saved for the campaign, you add one first; adding a card does not charge you. When the booking ends, Liners charges the same amount for the same placements and length, even if prices have changed, and extends the campaign. If the next run needs a day that is fully booked, if the card fails, or if your account no longer manages the promoted product, the renewal does not happen, auto-renewal is turned off, and you receive a notice that says why.

Product owners and ads

Advertisers must follow the guidelines for product owners. Do not use ad copy to make unsupported claims, imitate another company, or hide the paid nature of the placement.

Liners does not sell listing tiers. Ads and boosts appear only in labelled placements. Read how Liners ranks products for the ranking methods.