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Buy and sell Kenyan produce through traceable supply chains
A B2B fresh produce sourcing platform in Morocco that lets retailers and restaurants order fruits and vegetables directly from farmers with door-to-door delivery.
Terraa Product Overview
Is Terraa Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Moroccan retailers
- Restaurant buyers
What It Does Well
- Farm-direct ordering
- Fruits and vegetables sourcing
Things to Check
- Delivery coverage in Morocco
- Order cut-off time
About Terraa
Terraa is a B2B fresh produce supply chain platform for Moroccan merchants and food businesses that want to source fruits and vegetables directly from farmers with delivery.
Key capabilities include:
- Direct farm sourcing for professional buyers, positioning pricing as competitive versus traditional market buying
- Online ordering for fruits and vegetables through a dedicated ordering site, designed for merchants who want to buy in a few clicks
- Door-to-door logistics for professional customers, with service described as available daily except Friday and next-morning delivery for orders placed before 23:00
- Farmer selling tools and incentives, including a single sales channel (one-stop sale), transparent weighing, and a stated 24-hour payment timeline
Available on Web via the ordering portal.
Targeted at professional buyers such as retailers, restaurant owners, and produce merchants, with farmers onboarded on the supply side.
Notable in the African context for focusing on Morocco’s fresh produce value chain, addressing common issues such as multiple intermediaries, limited quality and hygiene control, and logistical inefficiencies. It also highlights farm traceability and hygiene standards, while aiming to improve farmer income and reduce waste through a tech-enabled distribution model.
Terraa Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
Official Links
What it does
Recent Reviews for Terraa
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Terraa Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataTerraa has raised $1.5M across 1 recorded funding event. The latest was Seed in Feb 2023.
- Total Raised:
- $1.5M
- Latest Round:
- Seed
Terraa Investors & Funding Rounds
Terraa Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source dataFrequently Asked Questions About Terraa
Terraa is a B2B fresh produce sourcing platform in Morocco that connects farmers directly with retailers, restaurants, and other professional buyers so they can order fruits and vegetables online and receive next-day door-to-door delivery. Merchants place orders via Terraa’s web ordering portal, Terraa aggregates and sources the produce from its farmer network, then manages logistics and delivery, while providing farmers with a single sales channel, transparent weighing, and fast payment.
Terraa currently operates primarily in Morocco, with a focus on Casablanca and other key Moroccan cities, and has a broader ambition to expand across African markets over time.
To sign up, you can visit Terraa’s web ordering portal (terraa.ma) and create an account as a professional buyer, or work with Terraa’s team to be onboarded as a farmer supplier.
Terraa does not advertise a dedicated mobile app, and its service is currently available via the web ordering portal.
Terraa is best suited for professional buyers such as retailers, restaurant owners, and produce merchants who need reliable, competitively priced fresh fruits and vegetables, as well as farmers looking for a stable, higher-income sales channel for their produce.
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