Online stores across Africa now span everything from single-merchant DTC shops to multi-vendor marketplaces and classifieds where thousands of sellers trade daily. Whether you are selling physical goods, meals, or digital downloads, the core experience is the same, a catalogue, a cart, and checkout that works reliably with local realities. You will see different models in the region, from marketplaces like Jumia and Jiji to creator-led storefronts like Selar.
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