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Voice agents and speech AI for African languages
An AI builder for businesses to design, test, and deploy conversational agents for support, bookings, payments, surveys, and ticketing on WhatsApp, SMS, USSD, and web.
Sarufi Product Overview
Is Sarufi Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Tanzanian businesses
- Customer support teams
What It Does Well
- No-code agent builder
- WhatsApp chatbots
Things to Check
- WhatsApp number setup
- USSD shortcode access
About Sarufi
Sarufi is a web-based AI builder for businesses and developers who want to turn customer-facing processes into conversational agents for support, bookings, payments, surveys, ticketing, and lead qualification.
Key capabilities include:
- Visual flow builder to design end-to-end customer journeys, add AI responses, and test conversations before publishing
- Multi-channel deployment that publishes a single agent flow to WhatsApp, two-way SMS, USSD, and a web widget for websites
- Integration and automation tooling via REST APIs, webhooks, and API-call nodes to connect back-office systems mid-conversation (flows are stored as plain JSON for programmatic workflows)
- Knowledge base support, payments inside conversations, human handoff with full context transfer, and analytics for conversation volume, automation rates, and drop-off points
Available on Web and via REST API.
Target users include African B2B teams running customer service and operational workflows (for example banks, transport operators, and healthcare providers), plus engineering teams that need API-first control.
Notable in the African market context, it supports 10+ African languages natively, deploys to channels widely used across the continent (including USSD), and is built on the official WhatsApp Business Platform (Meta Cloud API) by Neurotech Africa, a Meta Business Partner. It offers a free Developer plan (1,000 messages/month) and paid Business and Enterprise plans with optional SLAs and governance features such as workspaces and custom branding.
Sarufi Facts
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Pricing & Fees
Variable pricingFeatures a free entry tier for developers capped at 1,500 messages per month; production-level conversational workloads cost a fixed $49 per month, while high-scale corporate layouts scale to custom enterprise pricing tiers.
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Frequently Asked Questions About Sarufi
Sarufi is a web-based and API-first platform that lets you build, test, and deploy AI conversational agents for support, bookings, payments, surveys, ticketing, and lead qualification across channels like WhatsApp, SMS, USSD, and web. You design flows visually or via code, connect them to your systems using REST APIs and webhooks, and then publish a single agent to multiple channels.
Sarufi offers a free Developer plan that includes 1,000 messages per month, and it also provides paid Business and Enterprise plans with custom terms and SLAs. Exact paid pricing is not publicly specified, so you need to contact the team for detailed quotes or enterprise deployments.
Sarufi primarily serves businesses across Africa, with a particular focus on Tanzania and East Africa. It is available to companies in other African markets that want to deploy conversational agents on channels like WhatsApp, SMS, USSD, and web.
To sign up for Sarufi, go to the Sarufi website and click the Sign Up button, then create an account using your email or a supported identity provider. Once registered, you can log in to create workspaces, build agents, and generate API keys.
Sarufi is available as a web application and via REST API, but there is no confirmed dedicated mobile app for Android or iOS at this time. You access Sarufi primarily through the browser and programmatic integrations.
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